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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

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Ignite Social Media to Hold “Ask Me Anything” Webinar Series on Best-in-Class Social Media Marketing

Ignite Social Media

Ignite Social Media, the original social media agency® , announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. Marketers can register for the webinar of their choice and pre-submit questions by visiting the following page: [link].

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. While YouTube has been around longer than many social media platforms, it continues to grow at a fast rate. Is YouTube dying?

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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

So, here the question: “If these segments are provided in your marketing brief for social advertising purposes, how do you target them?”The Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. The answer: “It’s easier than you probably think, and it won’t break the bank.”

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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format. This made it feel a bit like a spammy social media network. Do you have thoughts or questions on social media marketing on Pinterest in 2022?

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

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This Week in Social Media – 6/26/13

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.