Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 122

Social Media Survey Education Team 122

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. Tell us more about you! What's Southern Elegance Candle Co.

Company 89

Company Social Media Instagram Social Media Management 89

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. That same study reveals that 74% of people who read financial publications would trust a “connected leader” more than one who doesn’t use social media as part of their work. Only 12% disagree.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

NOVEMBER 30, 2021

Conversational commerce. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands. Conversational commerce. Conversational commerce trends.

Trends 144

Trends Conversation Instagram Influencer 144

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 114

Brands How To Authentication Collaboration 114

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Likeable

FEBRUARY 8, 2022

We all know that trends and conversations begin online, but who sets and starts them ? They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. Over the years, there’s been a shift. Not sure how to get in on the action?

YouTube 80

YouTube Collaboration ROI Authentication 80

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Did you explore incorporating real-time conversations through social networks, perhaps a Tweet Chat or a G+ Hangout? About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. Build a Two-Way Conversation with Your Audience.

Social Media 96

Social Media Authentication UGC Communities 96

Social Media Strategies Summit

APRIL 22, 2019

They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. After a year of scandal, trust in social media companies has never been lower. Products like Bambu help encourage amplification by allowing companies to internally distribute shareable content.

Trends 142

Trends Social Media Instagram Influencer 142

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Like any conversation with someone you don’t know well (yet), there are some topics you’ll want to avoid.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. One study found that TikTok shoppers are 1.7 @Chris Negich #Gymshark #GymTok #gymhumor. ?

Examples 142

Examples Campaign Tips UGC 142

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. You can then use this information to drive online conversations, connect with your audience, and write content that actually solves their problems.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

APRIL 9, 2013

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Authenticity. Social has not only changed the way we do business, it has raised customers’ expectations.

Authentication 145

Authentication Loyalty Buy Study 145

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. Using this platform, you can more subtly highlight the story of your company and brand mission from different perspectives and angles of discussion. Provoke Conversation Instead of Sales. Podcast Marketing Best Practices.

Brands 98

Brands UGC Authentication Influencer 98

Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Social Media Strategies Summit

NOVEMBER 7, 2018

However, it is a good place for brands to join in on conversations already happening. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Benefit from in-person social media strategy workshops and case studies.

Platform 271

Platform Social Media Influencer Trends 271

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. But these conversations on messaging apps aren’t just happening between friends and family, but also between consumers and brands.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Waxing UnLyrical

FEBRUARY 26, 2014

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site.

Campaign 229

Campaign Authentication Twitter Travel 229

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Relationships are the foundation of business today. Your network is your net worth. SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

Video 131

Video Retail Influencer YouTube 131

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Educational videos are especially helpful during the awareness stage of the customer journey, but they can also start the momentum that will ultimately lead to conversions. Source: Koeppel Direct. Video Email.

Types 119

Types Video Content Case Study 119

Sprout Social

JUNE 14, 2022

Watching yourself mature reminds you of your own mortality, which is never a fun topic of conversation. The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. They embrace their age. Bush’s Beans.

Influencer 98

Influencer Authentication Class Travel 98

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Consumers have always been recommending products, experiences, and companies to their friends and family. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Pixlee

OCTOBER 27, 2021

Companies see value in influencers, too. In fact, today, an increasing number of larger companies have no problem partnering with micro-influencers for in-store promotions and product or brand endorsements. Revel Nail is an excellent example of a company seeing success with micro-influencers.

Influencer 75

Influencer Marketing Discount Retail 75

Pixlee

JUNE 21, 2021

His journey in marketing began at Emerson College with his major in marketing communications and entrepreneurial studies. Pat Timmons : I started my marketing career with getting my bachelor’s in marketing communications and entrepreneurial studies at Emerson College in Boston. What are you passionate about?

Class 95

Class Authentication Newsletter Communities 95

Buffer Social

DECEMBER 6, 2021

If their skills align with your needs, and they already like what your company is doing enough to give you a follow, then it could be the perfect match. Thanks to its conversational feel and culture of authenticity, social media also gives you a platform for showing off your company culture.

Social Media 83

Social Media Instagram LinkedIn Reputation 83

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Likeable

JANUARY 7, 2019

In fact, a recent Accenture study revealed that more than two-thirds of all consumers now report basing purchase decisions on the words and actions of a brand. Identify themes, match them to what your company can deliver on, and use that information to fuel your path to the right north star.

Social Media 91

Social Media Brands Authentication Loyalty 91

Ignite Social Media

JUNE 28, 2016

In fact, one study showed that as many as 77% of people decided whether or not to engage with a company based on if they offered incentives. As Gallup stated, “Social media sites are highly personal and conversational … consumers who use these sites do not want to hear sales pitches.”

Advertising 99

Advertising Authentication UGC Discount 99

Social Media Strategies Summit

JANUARY 28, 2021

However, asking a question takes that to the next level by encouraging comments and conversation. Conversely, free tools like Insta-Space convert text to incorporate coded line breaks that translate when you copy the content into Instagram’s native post creator. Be Personal and Authentic. Source: 4 Girls Strength.

Instagram 130

Instagram Engagement Brands How To 130

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Companies often overlook the potential of the free promotional tools Facebook has. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 103

Sentiment Analysis Patterns Price 103