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The Secret to Recruiting the Best Talent: Authentic Employer Branding


Join Jamie Notter and Charlie Judy at  WorkXO  for the first in our new HR webinar series in partnership with QuestionPro about   The Secret to Recruiting the Best Talent: Authentic Employer Branding. But what a company says about itself is not necessarily the same as what its employees think. So how can employers be more authentic about what it’s really like to work there?

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. But it needs to be fact-based and authentic. Join this conversation and tell your corporate story to create the support needed in tough times.

#TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce

Blue Focus Marketing

A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. But trust is built on authenticity—and this is something that cannot be faked. Don’t Go For the Hard Sell.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring


Authentic). I’ll take unpolished sincerity over sophisticated slickness any day. My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. The entire program is based around the customer experience and conversations. 3. Keep it it Real (a.k.a. In fact, I’d like to say I live that way. 2. Consistency. Caring.

640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Authentic. The post 640+ Power Words That Sell to Maximize Your Conversions appeared first on Writtent. Because. Instantly.

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How to Build a Company Culture That Works


After the workshop, we’ll write up a summary report that captures the main points of the conversations and includes a first draft of the principles. The workshop kicks off with a conversation about all four focus areas and the key shifts in each that will enable better collaboration. You will receive specific scores on transparency, truth, and authenticity. Contact us today.

5 Tips on How to Communicate to Your Customers Online


Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. When being present in various social media fora and communicating and creating conversations with your tribe, a clearly defined voice plays a crucial role. Show your corporate identity.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. On Social Media.

4 Marketing Lessons From the Creator Movement

Convince & Convert

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First.

The Rise of “Open Business”

Convince & Convert

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent.

Who Cares More, Coke or Pepsi?

Geoff Livingston

Like many conversations about social media, this view is too simplistic. participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. Image by Orin Zebest.

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential.

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. This ensures your webinar is more conversational by creating a dialogue as opposed to a monologue. Next week, my final post will cover how to convert your audiences to become your customers.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Let Your Experts Free According to Sheena, one of the goals for Behind the Seeds is to develop a ‘human’ image for the company and to establish Canterra as a voice or authority on seed in the market. This blog achieves that desired “human voice” because it is authentic.

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For Global Success: 9 Reasons Why Localization Is Key [Infographic]


For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. We have put together an infographic based on statistics that point out 9 reasons why brands should activate fans locally to create conversations in the most optimal and authentic way.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual.

Social Media Has Turbocharged Need for Transparency and Authenticity

Blue Focus Marketing

In Part 1 of our conversation with Fred Burt , the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. Then, Mr. Burt’s voice buzzed to life, “Social media has turbocharged the need for transparency and authenticity,” he stated assuredly. But…in an authentic and highly credible way.”

5 Easy Ways to Get Better Instagram Engagement

agora pulse

The key is to be authentic and to give the individual of value. For example, rental car company Skurt uses images to show their audience the endless possibilities of renting a vehicle. Schuman curated a box of selected goodies for the subscription service company. Agorapulse tracks your conversations with influencers on Instagram. 4. How can brands beat this trend?

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

The company’s generally accepted accounting principles net loss for the second quarter was $107 million, down from $137 million in the year-earlier period. The company said mobile MAUs represented 82 percent of total MAUs. And also social commentary–anyone can comment about what’s happening now and share their thoughts, and sometimes those go into conversations.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Keep it real—and keep the conversation moving! Boost their ego.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing minute, the number of people who are joining the conversation about the mistake increases exponentially. Headline from CNN. Bad things can happen to any business or brand. Confused? What happened first.

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Get Ready for the Bots – on Facebook Messenger


They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. Similar Posts: Snapchat – Proof That Simplicity & Authenticity Wins. Open for Business.

4 of the Best Blogger Outreach Strategies

Convince & Convert

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. also love that Lorna Jane reaches out to blogs authentically and allows for an organic relationship to build. This way, Lorna Jane is only scoring authentic shout-outs and slowly building a network of passionate brand advocates.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service. Choosing Your Social Networks.

Why You Should Start Building Employee Advocacy on Day One

Convince & Convert

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility. However, you can also use employees to recruit new talent and promote your company’s culture.

The ROI of Knowing Your Social ROI

Simply Measured

It’s engagement, conversation, and understanding. You need to be able to connect with your audience or public authentically. Part Social is where the conversations about you and your brand are happening, whether you are engaging there or not. “Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important?

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Why the focus must first be on humans, relationships vs solely focusing on conversions and sales. iTunes.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing moment, the number of people who are joining the conversation about the misstep increases exponentially. Headline from CNN. Bad things can happen to any business or brand. Confused? What happened first.

Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them

Buffer Social

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. What made Instagram stand out could be somewhat of a hindrance for the company now, though, as the bar for content on Instagram has grown increasingly high. Share your thoughts in the comments and I’d be excited to join the conversation.

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool”  job profiles  featured on the site. But… how authentic is social media recruitment?

Why and How to Add Videos to Your Marketing Mix

Spin Sucks

If your brand can get on that platform, you are sure to get more views and increased conversions than just sticking to traditional text and pictures. This means that you are likely to get more conversions from a video than from anything else. As a company, if you are not on social media, you are simply non-existent. You could also make a video about the company.

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The Social Newsroom – How To Make It Happen


Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Just remember – the conversational topics must be in context with your brand. You need to measure the performance of your content and conversations across channels on a daily basis.

Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

In the announcement, the company explained their priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. Again, the company’s News Feed algorithm tries to understand and predict what posts on Facebook you find entertaining to make sure you don’t miss out on those. Over to you.

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The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM

Blue Focus Marketing

Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day.  As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. Movéo Integrated Branding, and journalist for The Economist and Fast Company.

The Big Content Marketing Fail: How Much Content Do You Need?


In 2001, I acted as the administrator of a small company , called WebWare. Only the mix of touchpoints and channels, buying behavior and the steps from needs and preferences to conversions are continuously changing. Some just don’t call it conversion but stick a very expensive fluffy label on it. Look at what I came up with: social and conversion’ (applause). Hurray.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? From simply sharing user’s photos, to photo contests, to product or company reviews, many thriving companies on Instagram are experimenting with  user generated content in one form or another. Awesome! Tagboard.

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What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. While as a strategy at least it’s paying attention, a technology company sharing and re-sharing the latest Lady Gaga news followed by wishing everyone a #HappyJonasDay !

Point of View Marketing: How Taking a Stand Wins Raving Fans

Buffer Social

What an exciting opportunity for marketers to change the conversation and have an impact on the world. Eighty-seven percent of Millennials say they appreciate it when companies make it clear what values they stand for, and 81 percent say companies that invest in their communities deserve loyalty. There are a lot of great resources on defining your company’s culture and values.