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The Secret to Recruiting the Best Talent: Authentic Employer Branding


Join Jamie Notter and Charlie Judy at  WorkXO  for the first in our new HR webinar series in partnership with QuestionPro about   The Secret to Recruiting the Best Talent: Authentic Employer Branding. But what a company says about itself is not necessarily the same as what its employees think. So how can employers be more authentic about what it’s really like to work there?

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. But it needs to be fact-based and authentic. Join this conversation and tell your corporate story to create the support needed in tough times.

#TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce

Blue Focus Marketing

A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. But trust is built on authenticity—and this is something that cannot be faked. Don’t Go For the Hard Sell.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring


Authentic). I’ll take unpolished sincerity over sophisticated slickness any day. My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. The entire program is based around the customer experience and conversations. 3. Keep it it Real (a.k.a. In fact, I’d like to say I live that way. 2. Consistency. Caring.

Simply Authentic Branding

Blue Focus Marketing

Nor, for that matter, is Siegel+Gale , the strategic branding company for whom he works, a typical branding company. Now, as managing director of Siegel+Gale’s London office, Burt focuses on the branding company’s unique philosophy of “Simple is Smart”. Keeping the brand simple makes it easier to be authentic with the consumer. “Simple is Smart&#. London.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. From Janrain , a free guide on how to improve conversion rates and data quality. Please Support Our Sponsors.

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

Founder Brian Clark started the company as a blog in 2006, and has expanded it to become a media company that helps businesses grow through social media and online marketing. mainstay in the sector, Brian is also active in relevant conversations. Special thanks to Brian for his insights on authenticity, Klout and Google+. BC: This is a matter of perspective.

How to Build a Company Culture That Works


After the workshop, we’ll write up a summary report that captures the main points of the conversations and includes a first draft of the principles. The workshop kicks off with a conversation about all four focus areas and the key shifts in each that will enable better collaboration. You will receive specific scores on transparency, truth, and authenticity. Contact us today.

5 Tips on How to Communicate to Your Customers Online


Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. When being present in various social media fora and communicating and creating conversations with your tribe, a clearly defined voice plays a crucial role. Show your corporate identity.

4 Marketing Lessons From the Creator Movement

Convince & Convert

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First.

The Rise of “Open Business”

Convince & Convert

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent.

Who Cares More, Coke or Pepsi?

Geoff Livingston

Like many conversations about social media, this view is too simplistic. participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. Image by Orin Zebest.

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential.

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. This ensures your webinar is more conversational by creating a dialogue as opposed to a monologue. Next week, my final post will cover how to convert your audiences to become your customers.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Let Your Experts Free According to Sheena, one of the goals for Behind the Seeds is to develop a ‘human’ image for the company and to establish Canterra as a voice or authority on seed in the market. This blog achieves that desired “human voice” because it is authentic.

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For Global Success: 9 Reasons Why Localization Is Key [Infographic]


For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. We have put together an infographic based on statistics that point out 9 reasons why brands should activate fans locally to create conversations in the most optimal and authentic way.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual.

Social Media Has Turbocharged Need for Transparency and Authenticity

Blue Focus Marketing

In Part 1 of our conversation with Fred Burt , the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. Then, Mr. Burt’s voice buzzed to life, “Social media has turbocharged the need for transparency and authenticity,” he stated assuredly. But…in an authentic and highly credible way.”

Get Ready for the Bots – on Facebook Messenger


They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. Similar Posts: Snapchat – Proof That Simplicity & Authenticity Wins. Open for Business.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Keep it real—and keep the conversation moving! Boost their ego.

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool”  job profiles  featured on the site. But… how authentic is social media recruitment?

The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

Start with the “ Big 4 ” when measuring marketing results: Social media metrics (followers, reach etc) , channel (how people arrived at your website) , consumption (page views, time on page, etc) , conversion. Power , 67% of consumers have used a company’s social media channel for customer service. wondered, how could I ever hone in on the most important ones? Communicate.

Why You Should Start Building Employee Advocacy on Day One

Convince & Convert

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility. However, you can also use employees to recruit new talent and promote your company’s culture.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing minute, the number of people who are joining the conversation about the mistake increases exponentially. Headline from CNN. Bad things can happen to any business or brand. Confused? What happened first.

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4 of the Best Blogger Outreach Strategies

Convince & Convert

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. also love that Lorna Jane reaches out to blogs authentically and allows for an organic relationship to build. This way, Lorna Jane is only scoring authentic shout-outs and slowly building a network of passionate brand advocates.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing moment, the number of people who are joining the conversation about the misstep increases exponentially. Headline from CNN. Bad things can happen to any business or brand. Confused? What happened first.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The Honest Company is an example of a brand that highlights its personality through a combination of illustrations, positive quotes, product shots and adorable babies. photo posted by The Honest Company (@honest) on Jun 9, 2016 at 10:25am PDT. Need help getting started?

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Additionally, Airbnb frequently showcases user-generated content (UGC), an excellent method to strengthen consumer relationships and authentically connect with customers. It’s hard to believe we’re already halfway through the year. Airbnb.

How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

Available for Enterprise Plans and built on machine-learning algorithms, Suggested Replies create efficiency while maintaining authenticity and preserving your brand’s style and voice. The company used #FreeConeDay to drive awareness for the promotion across its social channels. Each quarter, a brand receives an average of 9,052 inbound social messages that require a response.

The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer

Buffer Social

quick note of caution: If you or your company is in a highly regulated area or might be a bit wary of using copyrighted work in your social sharing, it might be worthwhile to consider the risk attached to using GIFs. Brands who manage to stay human and share authentically  can create a deep and special relationship with their audience, and funny/weird/endearing GIFs can be a part of that.

The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM

Blue Focus Marketing

Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day.  As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. Movéo Integrated Branding, and journalist for The Economist and Fast Company.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

Why and How to Add Videos to Your Marketing Mix

Spin Sucks

If your brand can get on that platform, you are sure to get more views and increased conversions than just sticking to traditional text and pictures. This means that you are likely to get more conversions from a video than from anything else. As a company, if you are not on social media, you are simply non-existent. You could also make a video about the company.

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What Happens When You Engage Fans With Facebook Live

Convince & Convert

As an agricultural company, part of our editorial calendar is telling the story of our products—seeds—and the people—farmers—who use them. As an agriculture company, we’re trying to help make better connections. One part of our content strategy is to be relevant in the agriculture and food conversations. Image via Unsplash. How Monsanto Uses Facebook Live. population.

The Social Newsroom – How To Make It Happen


Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Just remember – the conversational topics must be in context with your brand. You need to measure the performance of your content and conversations across channels on a daily basis.

Why Marketers Need to Learn to Swipe Right

Convince & Convert

Finding those with like-minded interests and turning them into true advocates for your business has allowed for the greatest win-wins for customers and companies alike. The success for the campaign was due to specific targeting of the right people as well as engaging them a conversation in an organic and genuine way. potentially creating lasting relationships.

Has social media made you an ostrich?

Jeff Esposito

They are guilty of sticking their heads in the sand because they don’t realize is that the tools that they love having authentic conversations on, can be really good marketing tools. Well, customers want to do that now, and pretty soon they will start to demand it from your company if they haven’t already. Ostrich you say? Markets may also be stuck in their old ways.

This Week in Social Media – 4/24/2013

Social Media Marketing

One of the most instructive accounts to watch was the @Boston_Police Twitter account, as it led the conversation throughout the crisis. Taiwanese officials are investigating Samsung over allegations that the South Korean company recruited individuals to post negative comments about the HTC phones on the web. A roundup of relevant links affecting our industry. These are those links.

Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz

Blue Focus Marketing

And while the social business conversation often gets caught up in emerging technologies and trending platforms, it has been our mission to keep the focus on the most important social resource: the employees themselves. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”.

What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. While as a strategy at least it’s paying attention, a technology company sharing and re-sharing the latest Lady Gaga news followed by wishing everyone a #HappyJonasDay !

Who Really Owns Social Selling?

Convince & Convert

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers.

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