Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. The entire program is based around the customer experience and conversations. There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a. I’ll take unpolished sincerity over sophisticated slickness any day. In fact, I’d like to say I live that way. Consistency. They have a calendar and they stick to it – no matter what. Caring. MORE >>

'A conversation can change everything if it is built on a good foundation. These kinds of conversations can create perpetual value and even when times get tough these kinds of conversations can turn things around. The foundation of these kinds of conversations is built on relationship capital. conversation can also create chaos, public relations nightmares, political turmoil, destruction of shareholder value, power shifts and media frenzies. These kinds of conversations seem to grab a lot of attention like a burning building or a bad accident on the highway. MORE >>

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. From Janrain , a free guide on how to improve conversion rates and data quality. But Southwest is intent on keeping the blog organic : a true voice of the company. This, they hope, keeps it authentic. ” What, conversely, do you like least about social? Please Support Our Sponsors. MORE >>

Nor, for that matter, is Siegel+Gale , the strategic branding company for whom he works, a typical branding company. Now, as managing director of Siegel+Gale’s London office, Burt focuses on the branding company’s unique philosophy of “Simple is Smart”. Keeping the brand simple makes it easier to be authentic with the consumer. Keeping the brand simple makes it easier to be authentic with the consumer. All this conversation about simplifying a brand, however, begs the question, what is a brand, to begin with? “Simple is Smart&#. London. MORE >>

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. MORE >>