Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kind of conversations make the most sense for the platform? What should I post on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 136

Examples B2B ROI Analytics 136

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Your network is your net worth. How to Subscribe to Social Zoom Factor Podcast .

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Why should brands carry out review analysis?

Review 127

Review Brands How To Analysis 127

Oktopost

JANUARY 31, 2024

Social selling is a sales strategy that leverages social media platforms to cultivate relationships and trust with potential customers. The goal of social selling is primarily focused on driving sales, generating more leads from social media, and building personal brands for sales professionals. What is Employee Advocacy?

B2B 62

B2B Metrics Comparison Education 62

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes.

Products 125

Products Twitter Marketing Real Estate 125

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 110

Brands Marketing Apparel Issues 110

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. That’s why many smaller companies are turning to so-called micro-influencers.

Trends 166

Trends Marketing Influencer B2B 166

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. Network with others: Connect with professionals in your industry or with companies you are interested in.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 62

Examples B2B ROI Analytics 62

Social Media Strategies Summit

APRIL 22, 2019

They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. Meaningful is defined as a group that significantly improves their experience on the social platform.). After a year of scandal, trust in social media companies has never been lower.

Trends 143

Trends Social Media Instagram Influencer 143

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122

Social Media Strategies Summit

FEBRUARY 27, 2020

Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Be authentic, stay consistent in your brand voice and values, and humanize your account, if possible. Learn more here. Fourteen hours.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

AUGUST 25, 2020

But just like any social network, you can’t just dump a bunch of links on people and expect traction. Oh, and conversations about brands and products are all the rage on Reddit. People love using the platform to discuss businesses because all content is authentic and unfiltered (hint: no brands butting in).

Reddit 133

Reddit How To Marketing Banking 133

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

NOVEMBER 7, 2018

Why it’s interesting: Houseparty is the #4 most-downloaded social network app on the iOS App Store. However, it is a good place for brands to join in on conversations already happening. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action.

Platform 272

Platform Social Media Influencer Trends 272

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.” Do your research!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.” Do your research!

Eventful 90

Eventful Tips Training Authentication 90

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Social Media Marketing

APRIL 23, 2013

Industry News Last week''s terrorism news were all over traditional and social media platforms. One of the most instructive accounts to watch was the @Boston_Police Twitter account, as it led the conversation throughout the crisis. 5 ): Advice for Clueless Brands on Social Media. comes in as about average (44%).

Social Media 165

Social Media Tumblr Authentication comScore 165

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Buffer Social

DECEMBER 6, 2021

Look at it this way: Even if your social channels are customer-facing, a good percentage of your audience is likely made up of working professionals. If their skills align with your needs, and they already like what your company is doing enough to give you a follow, then it could be the perfect match.

Social Media 83

Social Media Instagram LinkedIn Reputation 83

Convince & Convert

APRIL 9, 2013

Social has not only changed the way we do business, it has raised customers’ expectations. It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Authenticity.

Authentication 145

Authentication Loyalty Buy Study 145

Pixlee

NOVEMBER 20, 2018

This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using. Social networks are growing, and the generations that were born using them are reaching purchasing maturity. Transparency goes a long way.

Influencer 75

Influencer Trends Brands UGC 75

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. Collectively, what do all these sources say about your company?

Social Media 107

Social Media Survey Advertising Review 107

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social. Brandwatch.

Influencer 113

Influencer Tools Marketing Software 113

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159