Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. The “monitoring” piece looks at actual feedback from your audience.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 30, 2023

Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have. For example, if someone tweets at Domino’s Pizza that their pizza was cold, the company can respond and offer to make it right. Filter posts and see the respective sentiments.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

SEPTEMBER 10, 2020

Marketers today are laser-focused on metrics (particularly conversions) and growth. Companies that invest in UX score a huge ROI. You might have heard this one before: for every $1 a company spends on UX, they see a return of $100. The takeaway here is that most companies are blissfully ignorant of their UX problems.

Tips 127

Tips Sentiment Marketing Real Estate 127

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. There’s also power in brands prioritizing online conversations that are visible to the masses. If sentiment is trending up or down.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 194

Brands Sentiment Influencer Survey 194

Oktopost

JULY 4, 2022

Note: Be sure to look for a social media platform that includes sentiment analysis. While this sounds simple, it creates an interesting ripple effect for the rest of the company. Today, people don’t want to interact with a brand on social media, they want real conversations with other professionals.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. You can then use this information to drive online conversations, connect with your audience, and write content that actually solves their problems. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. It works as social proof and fosters trust and credibility.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. The Benefits of Listening. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? Position your brand as authentic. Work with the right streamer.

Marketing 102

Marketing Authentication Template Templates 102

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. In simple terms, it involves monitoring the conversations people are having on social media about your business niche. Here are some of the aspects you should keep in mind: Sentiment. Minutes 1-5: Social listening.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. The future of social media will be all about “authenticity”. Whether or not the network is here to stay is anyone’s guess, but authenticity—or the search for it, at least—isn’t going anywhere. It’s more authentic.”

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors. Does it offer analytics and reporting?

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

Brands 115

Brands Sentiment Conversation Hashtag 115

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity?

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. In order to gain valuable insights from monitoring online conversations in general, brands must demand greater quality in the insights and analyse the data in depth.

Brands 264

Brands Aggregator Curation Hashtag 264

Sprout Social

JUNE 23, 2021

But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic? Let me give you an example: Years ago, I was the social lead at my agency working for a major Mexican beer brand with legacy, authentic ties to surf culture and the surfer community.

Social Media 95

Social Media Focus Group Aggregator Research 95

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Timing: Join a conversation too late or too soon, and you risk doing more harm than good. Authenticity has been a big focus for NASDAQ.

Authentication 224

Authentication Brands Team Issues 224

Pixlee

MARCH 11, 2021

Reputation management strategy is the process of shaping how others perceive your company. While many rely on sentiment analysis, you can often get a good glimpse of your most positive and negative feedback and determine areas you need to improve as a business. It is a crucial aspect of building your brand.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Surprise and delight ideas.

Brands 99

Brands Fashion Eventful Hosting 99