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Unraveling Threads: Instagram’s Venture into Expanding Conversations

Oktopost

Threads is designed to be a space for sharing text updates and joining public conversations. But what really sets Threads apart is its tools for enabling positive, productive conversations. This means you can expect a safe, respectful environment for your conversations. Now, here’s the kicker. But that’s not all.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

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How Companies Can (and Should) Approach Diversity & Inclusion: A Conversation with Essence Souffrant

Likeable

A new study revealed that 62 percent of respondents between 18 and 35 years old said they will be “doing more research on brands and their inclusivity practices before purchasing, in light of recent events,” compared to 48 percent of those 35 to 44 years old, and 20 percent of those 45 years and older. Your employees are your greatest asset.

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Demystifying conversational AI and its impact on the customer experience

Sprout Social

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

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Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Avoiding “Clicky” Users.

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How companies use video content on social media

Visually SM

We will start this conversation by stating some facts that will only confirm what we see daily: videos are an excellent way to communicate with your audience, provide a good social media experience, and, ultimately, generate engagement. The post How companies use video content on social media appeared first on Rock Content.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Social proof: Boosts Conversions. Social proof is a key component of conversion rate optimization (CRO).

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