Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. with only a handful. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

Influencer 174

Influencer B2B Marketing Apple 174

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast.

Organization 125

Organization B2B Apple Meeting 125

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. AI can lend you that welcomed helping hand.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Stay tuned for our next episode.

Social Media Management 130

Social Media Management Social Media B2B Authentication 130

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous!

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

DECEMBER 8, 2021

During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

Engagement 109

Engagement B2B Apple How To 109

Stay N' Alive

JUNE 26, 2017

PSA to all the naysayers who claim that social media can’t yield a profit in the B2B Community: You aren’t executing the right strategy. Here are four steps to follow if you want to create the best possible B2B strategy on social media: Follow your prospects on social media and engage with them.

B2B 53

B2B Social Media Strategy Authentication 53

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Social selling is vital in today’s B2B sales landscape, with social media platforms, notably LinkedIn, playing a pivotal role in buyers’ product research and decision-making.

B2B 131

B2B Education Meeting Engagement 131

Webbiquity SMM

JUNE 1, 2021

Personalized messages that trigger authentic conversations are a great strategy here. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. It intrigues them enough to find out more.

Tips 352

Tips Marketing Privacy Influencer 352

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”).

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”).

Authentication 78

Authentication eBook Brands B2B 78

Webbiquity SMM

NOVEMBER 2, 2021

Maybe you found them on Instagram but they also have a blog or a YouTube channel. People will remember that enthusiasm and look to you as someone who is authentic and authoritative. The post Four Social Media Networking Tips for Every Industry appeared first on B2B Marketing Blog | Webbiquity.

Industry 235

Industry Social Media Tips Platform 235

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

Data 69

Data B2B Apple Hosting 69

Twist Image

FEBRUARY 3, 2017

With over 2000 employees in over 20 countries and under the WPP banner, I still get to travel the world and present on stage to businesses (small, medium, large, b2b and b2c). Here are the four way to lead with authenticity in uncertain times: I See You. authenticity. business blog. digital marketing blog.

Authentication 40

Authentication Startup Conference Skills 40

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Often, the communications team is the moral conscious of an organization; we know that positive relationships are built and maintained through open, honest communication. Spin Sucks author, Gini Dietrich agrees.

Case Study 260

Case Study B2B Authentication Review 260

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. It’s all about authenticity and relatability.

Influencer 104

Influencer Marketing Collaboration ROI 104

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers.

Engagement 69

Engagement Case Study Overview B2B 69

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Learn more in a blog post about the TikTok opportunity—we’ve laid it all out for you there. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Webbiquity SMM

APRIL 30, 2020

This tool can also help you evaluate the authenticity of other Instagram accounts. This is especially important if you want to find authentic influencers. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. Planoly is another scheduling tool for Instagram.

Instagram 159

Instagram Tools Hashtag Authentication 159

Social Media Strategies Summit

OCTOBER 21, 2021

For reference, Daniel Ek (CEO and founder of Spotify) has “only” 223,000 at the time we write this blog. Masiyiwa effectively uses Facebook as a blogging platform, with his posts routinely clocking in at 300+ words. And she does it all while maintaining an authentic online presence. 6 of the Best B2B Brands on Social Media Now.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions.

Brands 159

Brands Airlines Hashtag Influencer 159

Later

APRIL 7, 2021

Their power stems from their authenticity. Influencers can build an authentic bond with their audience and become a reliable source of inspiration. Influencer Marketing Doesn’t Work for B2B Brands. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. When it comes to B2B though, many brands are less convinced.

Influencer 80

Influencer B2B Instagram Price 80

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 131

Tips Authentication LinkedIn Groups 131

The Realtime Report

APRIL 11, 2019

Or does relying on authentic and organic engagement have the most impact? Organic engagement is best done authentically and often, so aim to attract your target audience with trending and evergreen topics that are both highly relevant to them and reflect your brand’s values. Social Media Supports Your Online Reputation.

Small Business 133

Small Business Organization Social Media Authentication 133

Social Media Strategies Summit

FEBRUARY 18, 2021

Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. Consumers want to form real, authentic relationships with brands that they invest in and stay loyal to. – How to Create An Effective B2B Social Media Strategy.

Trends 193

Trends Social Media Authentication Instagram 193

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Don’t overwhelm your happy people. “We

Case Study 164

Case Study Brands B2B Marketing 164

Webbiquity SMM

JANUARY 28, 2020

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Social media hubs can be used in various places like websites, events, digital signage, and blogs. appeared first on B2B Marketing Blog | Webbiquity. Conclusion.

Social Media 168

Social Media UGC Aggregator Eventful 168

Diva Marketing Blog

FEBRUARY 16, 2011

Traditional" social platforms such as blogs, podcasts and video are two nano seconds old. How Do You Build B2B Relationships Using Social Media? That's how a good b2b relationship could start. Andy Sernovitz, author Word of Mouth Marketing Blog: Damm I Wish I Thought of That @andysernovitz. 1 tip question posts."

B2B 72

B2B Social Media Authentication Foursquare 72

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They can easily create and publish landing pages and blog posts. A consultant should create quick, authentic, compelling videos. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones.

Trends 166

Trends Marketing Influencer B2B 166

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Do you know how to connect with your audience authentically and emotionally? Wish you had more customers? SoundCloud.

eBook 78

eBook Template Templates B2B 78

Social Media Strategies Summit

MARCH 11, 2019

We compared our brand’s social personality to social savvies such as Wendy’s and Netflix, and we also compared ourselves to other B2B companies to see how they used their own social platforms. The post Interview with SMSsummit speaker Lauren Brommer of Cisco appeared first on Social Media Strategies Summit Blog.

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Project Exercises Upcoming B2B 100