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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Authenticity and customer testimonials build loyalty and advocacy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. The rise of [.]

Review 115
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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? I also learned the lesson and critical importance of being authentic and transparent.