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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Check their Amazon app or social media sites for reviews from other customers. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. Technology, like art, stirs emotions and sparks ideas and discussions.

Policies 108
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Managing Facebook ads from your phone

Sherrilynne Starkie

Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. This new service will be a boon to busy marketers. A version of this article was originally published on Thonrley Fallis.

Facebook 319
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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

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Embarrassing updates in social media

Sherrilynne Starkie

Nicked from Marketing Pilgrim. ” The site attracted more than 100,000 visitors in the first 27 hours of its launch. There’s a feature which which allows anyone highlighted on the site to request the removal of their post. Google’s new privacy policy. Related articles. It happens all the time.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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10 social media sites, blogs and links you might have missed

Direct Marketing Observations

I haven’t done a post on stuff I’ve saved lately, and I love when others share links, articles and sites with me, so here’s a few that I’ve accumulated. I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction.

Sites 148