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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 106
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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134
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4 ways using social media for HR amplifies your talent acquisition strategy

Sprout Social

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

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The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 2: What If I Do It Wrong?

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Everything You Should Know About Facebook’s Brand Collabs Manager

Hootsuite

This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Here’s how to apply.

Brands 95
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How AI is changing communications and PR: Risks and benefits

Sprout Social

Here are three practical corporate communications applications that can help your team save time. Collect social insights Audience insights are the foundation of better brand positioning. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis.

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