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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 106
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Semantics: Social Media Policy, or Guidelines?

SocialFish

As associations continue to embrace social media, there have been extensive conversations about the need for an organizational social media policy. Almost all of these discussions support the development of a social media policy. But I digress; back to policies.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134
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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Social media is ultimately about establishing relationships. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. 57 % of applicants expect that the company interacts with fans and followers.

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How to Manage a Social Media Crisis: A Step-by-step Guide

Later

Is your brand prepared to manage a crisis on social media? And with social media moving at lightning speed, effective crisis management can be the difference between a few negative comments and a viral boycott. 5 Steps to Manage Social Media During a Crisis . 5 Steps to Manage Social Media During a Crisis .

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How to write an engaging social media bio for your brand

Sprout Social

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

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10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.