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Monday Roundup: Business Best Practices

Waxing UnLyrical

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Tjan offers some tips for effective communication.

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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Nine Blog Metrics. company website, newsletters, syndication sites). company website, newsletters, syndication sites). Six Twitter Metrics.

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What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Don’t expect to see metrics anytime soon. This is because Snapchat has other fish to fry at the moment.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. It requires experience and analytical skills. Content syndication involves the actual publishing and sharing of content on social media platforms.

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social media marketing's good news

Firebelly

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Hootsuite RSS Syndicator. Relevant hashtags. Crowd Analyzer.

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Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  What metrics are appropriate for your campaign and what do they tell you? How How will you measure? What