50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
How to Triple Your Audience and Lead Generation With Content Syndication
JUNE 20, 2013
Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? Pros and Cons of Syndicating Content.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics. Follow.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Last year I ran a content marketing conference with my buddy Mark Schaefer and over 25% of the ticket sales were from Twitter.
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Jason Falls. Traackr.
29 Ways to Save Time and Overcome Your Marketing Challenges
Convince & Convert
AUGUST 12, 2015
A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. Neil Patel says it super-eloquently: Content marketing is more than writing blogs. Here ya go.
Online Content Distribution: Guide To The Best Content Syndication Services
SEPTEMBER 23, 2010
Print this article | Read this article in: | IT | PT | ES | Online Content Distribution: Guide To The Best Content Syndication Services Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. Analytics : Content distribution data.
33 Personal Blogs of Startup Marketers We Love
OCTOBER 18, 2016
I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here And today, I’d love to take you on a deep-dive into personal blogs of startup marketers.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.
We Interrupt This Lifecast: Syndication Overload (Part 2)
JANUARY 20, 2010
Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: ESCP Europe Human Experience | Main | Social Media Weekly Roundup 1/18-1/22 » January 20, 2010 We Interrupt This Lifecast: Syndication Overload (Part 2) Last week, in We Interrupt This Lifecast: Syndication Overload (Part 1) , I argued that people should not syndicate all of their tweets into Facebook. Its okay to supplement your Twitter activity with some syndicated content, but like I said in Part 1 , its important to not overdo it and run the risk of becoming a robot.
What Snapchat’s Impending IPO Means for Social Media Marketers
Ignite Social Media
NOVEMBER 14, 2016
Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. 2. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth. Snapchat Marketing Snap Inc. Don’t expect to see metrics anytime soon. Snap Inc.
We Interrupt This Lifecast: Syndication Overload (Part 1)
JANUARY 13, 2010
Digitalia | Indianapolis Social Media Marketing « Social Search: Tempur-Pedic "Ask Me" Commercial | Main | 4 Ways To Celebrate MLK Day With Social Media » January 13, 2010 We Interrupt This Lifecast: Syndication Overload (Part 1) I have never written a rant post before, but nothing seems to bother me more online lately than when I log into Facebook and Im assaulted by a stream of peoples tweets in the Live Feed. Social technologies make syndication and aggregation simple. Syndicating all of your tweets into your Facebook status updates is inconsiderate.
Demand Better Content
FEBRUARY 1, 2011
Through studying Web analytics and niche topics that are getting search engine traffic online, Demand Media uses the information to create content (mostly text articles and videos). This content is then syndicated across the Internet and the articles are coupled with Google 's AdSense advertising program (which generates contextually relevant ads that are only paid for by the advertiser if someone clicks on it). The closing price on its first day of trading brought Demand Media a market cap of close to $1.9 syndication. web analytics. Demand Media Inc. editor.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
Guest post by Joe Colangelo, CEO, Bear Analytics. If public companies are doing well and start-ups are introducing new ideas and technologies that have the markets excited, that optimism and high-flying attitude can carry over to your event. How is your sector performing relative to the overall market? Markets churn and new companies come and go on a seemingly daily basis.
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution. Marketers should banish the thought that everything is permanent. Blog Analytics.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders , which was also released after market close Tuesday. We have more than 500 million plus logged-out users, and then we have a very large syndicated audience. Mobile ad revenue represented 89 percent of total ad revenue. Product overview. Safety.
Monday Roundup: Business Best Practices
NOVEMBER 17, 2014
How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. 7.
6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post
Convince & Convert
JANUARY 24, 2014
Almost instantly, analytics showed spikes of thirty to forty times typical traffic and sharing behavior. ’” Univision utilizes Expion , a social media listening and content management application built for complex organizations, to run its social accounts across its many presences, and used the Expion software to syndicate the image broadly. Analytics is not a hobby.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).
Social Media Content: Quality > Quantity
Ignite Social Media
AUGUST 18, 2016
Content pillars, content buckets or conversation columns – whatever you want to call them – will serve as the foundation for all of your content marketing efforts. know that “share” button or syndicate options on Facebook are a tease, but don’t let them tempt you. But, only if it’s good content. And, as with most things in life, quality trumps quantity and more isn’t always better.
3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Total number of links and syndications achieved by the content. How can you manage risk in your content marketing? Kelsey Libert.
Pay to Play: Seven Ways Social Media is Getting More Expensive
Social Media Strategery
JANUARY 20, 2014
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Syndicating content. billion industry. It’s become overwhelming.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. 5. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Explore several viewpoints about social media marketing. Social Media Marketing Good post. Gently. Don’t fabricate this). 9.
Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
AUGUST 8, 2013
There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. It''s doubtful that those in the upper echelons of the massive consumer packaged goods companies are going to care about this, or that Sephora and Walmart may see this as a competitive threat, but the barrier-to-entry for someone to start and market a new business continues to lower and become cheaper (or next to free). This Instagram economy can also be a powerful engine of marketing. hashtag marketing. local marketing.
Google+ and World Domination
JULY 5, 2011
It’s also got monster potential for Search Engine Optimization since your profile is your Google Profile, and Google just launched changes to some of it’s services to add even more power to the new network: Changes to analytics gives you more information on users who have +1′d your content in Google Analytics. So why should we think this effort will be a success?
10 Items For Your 2013 Stategic Plan
NOVEMBER 10, 2012
It will reveal trends, hot topics and gaps you can take advantage of. It could pinpoint new markets and uncover R&D insights. Firing off a marketing campaign into a void of the unknown is like shooting a shotgun in the middle of a wide field in the dark, hoping to hit a rabbit. Content marketing is the current buzzword. It seems all roads lead to content. Social Audit.
How To Build A Successful Business Blog (a Getting Started Guide)
MAY 11, 2015
Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. business blog is an essential element of your marketing strategy. Decreases marketing costs through an integrated strategy. Know Your Target Market. List your target market. Syndication.
The 12 Startups I’ve Invested In and Why
Convince & Convert
JULY 7, 2014
But, given the rise of participatory financing via Kick Starter, et al and Angel List syndicates (a great way to get involved with startups with a smaller cash commitment), combined with the fact that many of the companies I’ve invested in are tools that we use daily here at Convince & Convert , I figured I’d write a post about what I’ve supported financially. Lesson.ly
How One Facebook Post Increased Referral Traffic by 6,166%
OCTOBER 20, 2016
Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. But when it does happen, marketers like myself, love to try to answer the question: “Why this particular post?”. More Good News: Google analytics showed increased referral traffic by 6,166%. Agencies
Mastering the Many Roles of a Social Media Professional
Convince & Convert
JUNE 10, 2014
This month’s social pros touched on topics across the entire scope of social media marketing. Social media marketers have to wear many hats at once. Nick is also the co-author of StumbleUpon for Dummies. He sees StumbleUpon as “one of the most cost-efficient content syndication channels out there.” “It’s getting stronger for marketers.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Marketing Compass 5. Donut Marketing 12. link] Marketing digital – infográficos « Charles Cadé [.] Há mais aqui. [.]
Social Media Marketing Madness [Cartoon]
MARCH 19, 2010
Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Chad Richards is the Social Program Manager at Firebelly Marketing.
social media marketing's good news
NOVEMBER 13, 2009
Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video. Look at your listening results. Social Search.
10 Thought Leaders Share Thoughts on Curating Content
SEPTEMBER 22, 2010
Within the field of content marketing, curation is becoming a popular topic of discussion. In an era where marketing is supplanting advertising and storytelling is an ever-more essential part of the marketing message, carefully curated content – well presented – is an immense brand asset, be it to a humble, over-caffeinated individual blogger or a Fortune 100 company.
Overview of Twitter Ads [Prices, Screenshots, Terms]
MAY 21, 2012
Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. We may place the Promoted Products, without restriction as to placement, on any content or property provided by Twitter or our partners and reference Promoted Products for our marketing and promotional purposes. Clicking on email link gets you to the sign in page.
What Are Post Tags & Why You Should Be Using Them
JANUARY 31, 2011
Contrary to popular belief, duplicate content is not syndicating the same article to several directories. Thanks to Google Analytics, it’s free and easy, and you have no excuse to not do it. Marketing Takeaway. To be quite honest, I’ve been clueless on whether to use them or not to begin with or how to use them properly. what benefit they bring? Yes and no. Wrong!