pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. How is your brand perceived? Wide reach. MORE >>

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets: 1. Consumption Metrics. This is the most fundamental type of content metric, and is unfortunately also the place where many programs both start and end. MORE >>

Applying Analytics to Social Media. With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk  question “What’s the ROI of your Mother?” Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics. How To Create Social Analytics With Google URL Builder. This same tool can be modified to generate metrics for your social media campaigns. MORE >>

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective. We built this framework to help marketers harness social insights for business value. What metrics do you use? Infographic "Awareness @bostonmike Framework KPI metrics Mike Lewis Social Analytics Social Analytics for Marketing and Sales EffectivenessMike Lewis. MORE >>

Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. MORE >>