Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Analytics. Guest post by Sean McGinnis. Let’s dig right in.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

JANUARY 11, 2019

Many agencies don’t have a dedicated analytics team they can lean on to do deep dives into a client’s content or setup ways to measure results. Another option is to outsource your content analytics to a vendor. Solutions such as Ceralytics provide content analytics for agencies (shameless plug). The rewards are sweet.

Strategy 161

Strategy Content Analytics Metrics 161

Waxing UnLyrical

SEPTEMBER 24, 2021

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. Going back to school. Hammond leads).

Analytics 246

Analytics Questions Class Data 246

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. What is Marketing Automation and How Does it Affect Social Media? Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics?

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through?

Consultant 205

Consultant Communities Community building Groups 205

Waxing UnLyrical

JUNE 12, 2018

Automation can help with two very different segments of marketing. Of course, as you figure out what automation works for your mobile-only marketing , you will most likely take advantage of a wide range of templates through which you and your organization can provide instant alerts, surveys and other important messages for your customers.

Mobile 163

Mobile Creative Commons Template Templates 163

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Think Google Analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. In this guest post for Harvard Business Review , Anthony K.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MARCH 21, 2019

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Sometimes people are going to show their true engagement by liking or retweeting. Soothsayer. Storyteller.

Meme 250

Meme Training Flickr Discount 250

Waxing UnLyrical

MAY 24, 2018

While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. Mary Wascavage is a Philadelphia-based public relations and marketing professional. Do the Right Thing. Image: Via Pixabay, Creative Commons CC0.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. ” 3.

ROI 0

ROI Mobile Banking Analytics 0

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago. Data and Storytelling: PR’s Peanut Butter and Jelly.

Data 100

Data Delicious Startup Analytics 100

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Waxing UnLyrical

SEPTEMBER 2, 2020

was not new to e-learning and the managing + marketing of digital products. I knew I wanted to work with someone who: had serious creds in PR & Comms. had been working in the training space for a while. My friend and colleague from my IABC days, Adrian Cropley , fit the bill perfectly.

Course 130

Course Training Consultant Class 130

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ve been told to get “buzz” (that old favorite of marketers) and awareness… ultimately I would assume resulting in leads, or sales. More on that below.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” None of what I’m saying is “new,” btw. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

DECEMBER 21, 2015

Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” That’s how I get my jollies.

Consultant 100

Consultant Analytics Communities Skills 100

Waxing UnLyrical

DECEMBER 13, 2011

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. New trends? Saying goodbye to bad habits? Any goals?”. Don’t miss it!

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why: “Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards,” writes Avinash Kaushik.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. In a certain market? – actually implement them. New Year’s Resolutions for the Social PR Pro. Make friends with numbers. But what is the context for those superlatives? Within what time range?

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. measurePR @CCPRSA @USFPRSSA @utprssa.

Committee 119

Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

AUGUST 3, 2016

When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. Answers varied from clip books with a “thud” factor to that all-time bad guy, AVEs.

Report 100

Report HootSuite Metrics Hosting 100

Waxing UnLyrical

MARCH 2, 2015

Why: “Creative web content is all the rage in the marketing world. What’s more, the analytics tell you more than just who saw it, they tell you who read it,” writes Lisa Gerber explaining why Medium may deserve a second look from your brand. ” Henneke Duistermaat tackles this conundrum in this post for Copyblogger.

Content 100

Content Consultant Small Business Eventful 100

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Handle your company’s email marketing efforts? Even more fantastic would be revenue rates by campaign captured in Google Analytics.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

MARCH 16, 2012

Finally, the chat turned to the question of analytics, and whether chat participants are Jedis, Apprentices, or Ostriches. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

Flickr 205

Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

SEPTEMBER 14, 2012

Here’s a snapshot of what people have been searching for lately, and an overview of the traffic analytics: Take your promotion offline. Jessica Torres is a digital marketing specialist in Washington, D.C. You can read more from her on blogging and digital marketing tips on Twitter.

Blogger 226

Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

MARCH 11, 2016

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform.

Meeting 100

Meeting Comparison Banking Retail 100

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer. Analytics, Power Search, AdWords, whole 9 yards. content!),

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Seriously, this is such a great post, it’s basically a book! Tweets from #measurepr with @shonali and @sallyfalkow. Tuesday, Jan. 7, 12-1 pm ET.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

FEBRUARY 24, 2016

SproutSocial: Snapchat Marketing Guide. Delmondo: Primer for Snapchat Analytics. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Cision: 5 things you need to know about Snapchat. Edelman PR: 5 reasons why you need to pay attention to Snapchat. Gary Vaynerchuk: The Snap Generation.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Why Are So Many Likable Ads Ineffective? . 4 PR lessons from the world’s top-paid artists .

Hashtag 100

Hashtag Banking Training Consultant 100