Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. More and more companies are starting to use the Klout score from for instance a job recruitment perspective. More about that further below.

ROI 199

ROI Klout Data Influencer 199

Akamai Marketing

OCTOBER 21, 2011

Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. I’ve also added my slides for measurement and ROI.

Social Media 166

Social Media Klout ROI Vimeo 166

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Nine Blog Metrics. Six Twitter Metrics. Klout and Kred scores). Klout and Kred scores). Six LinkedIn Metrics. Overall traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 131

Klout Curation Social Media Analytics 131

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty?

Klout 49

Klout Loyalty Social Networking Influencer 49

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product. Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Akamai Marketing

FEBRUARY 22, 2011

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency? All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? 640 Million on Facebook. Million users on YouTube. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Postrank Analytics. Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. disclosure: I’m listed as a Klout influencer and have received Klout perks.)

Klout 138

Klout Brands Social Media Postrank 138

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Buzzlogix

MAY 15, 2017

Sprout Social is one of the most popular social media monitoring tools because it gives you the analytics you need to increase social media engagement. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Simply Measured. Zoho Social.

Social Media 40

Social Media Tools Klout HootSuite 40

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. This tool makes unfollowing non-followers easy.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Eventful 100

Eventful Tourism Klout Travel 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Finding value in Klout like sites.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who is listed higher than you in Klout?

How To 42

How To Klout Analysis Metrics 42

The Way of the Web

DECEMBER 24, 2011

It’s purely in terms of visitor numbers via Google Analytics, so I’m resisting the temptation to try and promote posts that I felt may have been overlooked! How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? 2012 The Year of 3D Printing?

Klout 33

Klout Embedding Loyalty Vimeo 33

ProBlogger

OCTOBER 5, 2016

The principle can easily be adopted as a tool for bloggers and marketers. In fact – if you apply the concept to your blogging and marketing, you may find that you are able to work smarter instead of harder more often. Fact: Marketing > Content. My answer: Marketing. Look into your web analytics.

How To 55

How To Health Care Microsoft Blogger 55

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. Think beyond the marketing team. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Writtent Blog

MAY 15, 2014

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Website Metrics. Social Media Metrics. Email Newsletter Metrics.

Content 103

Content Marketing Metrics Klout 103

Akamai Marketing

MARCH 1, 2011

Very helpful. =) Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. . “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198