Trending Sources

Why You Should Care About Klout

Ari Herzog

The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? As more and more marketing professionals look for ways to measure and manipulate influence online, Klout is emerging as a force too big to be ignored.

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9 of the Best Free Social Media Analytics Tools

Pamorama

ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. k4ush4l I use Monitter and Klout.

Klout and the Reality of Return on Influence

Convince & Convert

noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. Jay: One of the things that I think people struggle with, with regard to Klout and online influence, is this notion of reciprocity. Effective Klout Case Studies.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the  Social Pros Podcast  this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Balancing Analytics with Intuition. via Klout.

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Influence Met Transparency with @Kred

Unspoken

Many announced the service with the opening statement, “ Klout has a competitor” But the fact remains, Kred is not a Klout competitor nor a copycat. PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Founded in 2007, they providing data mining, analytics, and brand engagement. Kred Analytic for Analytic nerds like Me.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs,  the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. And of course there are analytics.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Analytics.

Four Content Discovery Tools to Engage

Spin Sucks

Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. The tool offers real-time analytics, weekly analytics reports, and one advanced content dashboard. The analytics dashboard gives you valuable information and graphics indicating shares, likes, new followers, and the social media posts that work best.

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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview. A few comments — data can be exported, though the functionality is very v1 right now. Enter: PostRank.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

We’ve Updated Our Influence Measurement Guide

The Realtime Report

Klout and Kred now both offer brand pages, and have recently introduced new consumer-facing make-overs. Tools like Traackr, mBlast and Appinions have all updated and enhanced their analytics and the support that they offer for tracking real-time conversations or managing influencer marketing programs. Fast forward 6 months, and so much has changed in a very short time.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Precise Website Analytics. Summary.

10 Tools for Measuring Your Social Media Influence

Pamorama

In the world of social media marketing, influence is currency. For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. Here are a few tools to get you started with benchmarking: Klout. Klout measures influence based on your ability to drive action. Empire Avenue calls itself the Social Stock Market. PostRank.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement by WindMill Networking. Back up your Gmail account?

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing. Salesforce.com ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage. Value.

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5 Ways to Become a Better Social Marketer Today

Simply Measured

You have long-term goals and strategies to make yourself and your brand better on social, but if you’re looking for ways to become a better social marketer  right now , check out these five resources for social marketing self-improvement. 1 – Run a Quickie Audit. Manage your marketing strategy, Identify areas where you can streamline your process. DO IT NOW.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Klout. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. 48ers.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Jason Falls. Traackr.

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This Is Being Recorded. By You

Twist Image

never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. The Klout effect. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. Klout scores are becoming a powerful tool for marketers to both identify and connect with evangelists as a form of influencer marketing. analytics. influencer marketing. klout. marketer. The art of self-tracking. brand.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?

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9 Ways to Measure Content Marketing Success

Writtent Blog

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Sales or Closed-Loop Analytics. Crawl rate.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. Rules for Marketing on Twitter by Practical eCommerce. Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates. by Ask Aaron Lee.

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The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product. MarketingThis is a guest post from Mukund Mohan.

Use Google Analytics to Track Inbound Links from Social Media Profiles

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness?

12 Social Media Marketing Myths

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Are you considering Twitter, Facebook, et al as part of your marketing plan? But incorporating them into a corporate marketing program requires time, skill, and money. Yet many marketers remain skeptical, hesitating to expand budgets and expend resources on a craze. Social marketing results can’t be measured. Your competitors have embraced it.

100+ Social Media Monitoring Tools

Pamorama

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers.  $. The Awareness Social Marketing Hub provides marketers with the information they need to measure success and direct future marketing investment. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. How is our new marketing campaign going? Klout.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

Become Social in Social Media With Jugnoo

Unspoken

Most sites, which promise to measure social media influence, like Klout, are simply measuring popularity instead. This Canadian company innovated a smart new platform that is the first and leading Social CRM tool for businesses and individuals who would like to take full advantage of Social Marketing. Web Analytics: detailed reports to track your website visitors and their actions.

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The New Media Pecking Order

Twist Image

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. Klout, PeerIndex, Twitter Grader and others simply bring to light something we've all known for a very long time: it's always been about the numbers and who we all - individually - influence. klout. marketing blog. social media analytics.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Klout  (free) – the de facto tool for measuring social media influence. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites.

Best social media tools bringing conversions to your online store

SocialFish

Social Bakers provides a beautiful social analytics tool which helps you see what your competitors are doing, along with how your different posts have performed in the past. The detailed analytics are nice for projections, and the checkout system integrations push traffic through your own site. Klout. Buffer. SocialRank. For example, are your Facebook followers mainly women?

Become Social in Social Media With Jugnoo

Unspoken

Most sites, which promise to measure social media influence, like Klout, are simply measuring popularity instead. This Canadian company innovated a smart new platform that is the first and leading Social CRM tool for businesses and individuals who would like to take full advantage of Social Marketing. Web Analytics: detailed reports to track your website visitors and their actions.

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The Vanity of New Metrics

Geoff Livingston

We got an early taste of this new digital vanity with Klout, Empire Avenue, PeerIndex and other influence metrics. Marketers who value freedom and qualitative success above metric performance are having a hard time of it in this world where data drives everything. Geekery analytics badges data future marketing media metric Nest technology vain vanity Impact.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?

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