Megan Berry, Marketing Manager for Klout – “the standard for influence ,” kindly agreed to answer a few questions, which are included in this post. But first, I should explain — I use Klout. It DOES mean I use Klout to understand how to effectively spread my message. What does Klout actually measure? Klout believes influence can be measured, “by one’s ability to drive action,” on social networks. She graduated Phi Beta Kappa from Stanford University and worked initially at Mobclix before joining Klout as its fourth employee. non-topics? MORE >>

Was meaning to write this post about Klout but didn’t have the time and have been penning it for a few days – and. Perhaps, Klout ought to let people notify them when going off for a vacation, or getting sick, because those things will affect your Klout Score negatively, yet they are a real part of life, and people do take vacations, and they do get sick – or need to withdraw, from time to time, yet should not be penalized for it. I’m not so much speaking about the algorithms Klout uses which are easily gamed, but more about what surrounds them.  MORE >>

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview. MORE >>

'Last week at Social Capital Ottawa   I moderated rountable discussions on analytics and digging deep to gain real insight.  It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. None of the participants (about 15) were actually looking any deeper into web or social analytics to understand how users navigate a website or use the content they find to gain any better understanding of their audiences. Finding value in Klout like sites. This is smart thinking. MORE >>

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant. Klout Kan’t Win. ” At least Klout provides half-truths with a side of mathematics. MORE >>