article thumbnail

Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Identify recurring themes or issues that may indicate gaps in your current approach.

article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

article thumbnail

7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
article thumbnail

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222
article thumbnail

How To Use Customer Insight To Power Your Business

The Realtime Report

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm.

How To 114