Remove category lead-generation
article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 130
article thumbnail

Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . Ahrefs Keyword Explorer.

B2B 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Campaign source.

article thumbnail

Top 5 benefits of a Pinterest business account

Sprout Social

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Enticing users can lead to more clicks and more traffic. Access your analytics.

article thumbnail

How marketing automation empowers your team, and whole org

Sprout Social

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Why use marketing automation?

Team 109
article thumbnail

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results.

article thumbnail

TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content. It involves understanding how to make the TikTok search engine work in your favor so that your videos can be served to the right audience. How to optimize your TikTok content for maximum reach?

SEO 52