Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

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B2B Trends Social Media UGC 117

Keyhole.co

APRIL 12, 2023

That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy. What is Instagram hashtag analytics? So before we dig into analytics, let’s first identify different types of hashtags that you can use. Enter Instagram hashtag analytics! Is this worth the drill?

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Hashtag Analytics Instagram Sentiment 52

Keyhole.co

MAY 9, 2024

Research: Stay on the pulse of your industry. The basic idea is to create three groups of three hashtags each, with each group focusing on a different aspect of your post. That’s the purpose of this final group of hashtags. Native insights LinkedIn provides some basic analytics for any hashtags you follow.

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Hashtag LinkedIn How To Analytics 52

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

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Research Social Media Marketing Retail 265

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

JUNE 3, 2022

Specific to Harvey Mudd, I work with an amazing group of faculty and students. The hardest part of any job I’ve had is caring about data and analytics. Presenting a virtual version of the HMC community for alumni, students, prospective students, and parents is the whole point, and no one captures that better than our current students.

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Newsletter Project Aggregator Team 218

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

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Analytics Radian6 Eventful Sentiment 164

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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Sentiment Banking Patterns Hotels 105

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social media analytics. This is also a powerful tool for competitor research. Community management.

Social Media 79

Social Media HootSuite Marketing Social Networking 79

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. So, let’s jump in and explore what makes Twitter tick for businesses.

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Strategy Twitter Tips Marketing 52

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). Analytics and reporting. Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Creating and managing content calendars. Copywriting.

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Social Media Management Social Media How To Template 136

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. We use social analytics to determine which content formats and social channels are most conducive to achieving our campaign goals.

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Campaign Hashtag Analytics Metrics 117

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 14, 2020

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills. Creative design.

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Social Media Management Social Media Skills Consultant 126

agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. Know Your Audience and Conduct Research. 1, 2020, to Dec.

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Social Media Strategy Content How To 126

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 105

Social Media Authentication Communities Campaign 105

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

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Social Media Sentiment Data Team 118

Sprout Social

FEBRUARY 15, 2022

Do your research. Just like starting any new business, researching your industry, pricing and potential client base is key. Research your potential competitors through LinkedIn and Google searches. During the research process, look at both what you want to offer and the matching client base. Community management.

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Consultant Social Media How To Insurance 104

ProBlogger

JUNE 29, 2017

3 days ago Facebook ticked over the major milestone of 2 billion monthly users , over half of whom use Facebook groups. That’s right, more than 1 billion people are using Facebook groups. That’s where the conversation and community is happening and it’s something you can easily create for your blog. Do you close the group?

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Groups Groups Facebook Blogger 54

Keyhole.co

AUGUST 2, 2023

In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience. This means using relevant keywords in your titles, descriptions, and tags.

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YouTube Tips Collaboration Training 52

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

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Tips Authentication LinkedIn Groups 129

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

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Patterns Sentiment Analysis Proposal 113

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

Keyhole.co

OCTOBER 16, 2023

Instagram hashtags guide: The basics Before we dive deep into hashtag research and usage, let’s get the basics out of the way. Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Here’s how: 1.

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Hashtag Instagram How To UGC 52

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

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Social Networking Communities scribd StumbleUpon 178

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. You can use Facebook Insights and other analytics tools to gather data about your existing audience and study market research to identify some new potential audiences. First, search for popular Facebook groups and join them.

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Strategy Facebook Marketing Groups 52

Hootsuite

JANUARY 6, 2022

Well, I guess it’s back to commiserating with the shadow-ban community. You can comb through your Instagram analytics and insights manually to pull together those numbers, but tools like Hootsuite’s recommended time to publish feature automate the process. Otherwise, you’ll find some suggestions over on the Analytics tab.

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Engagement Instagram HootSuite Meme 133

Convince & Convert

MARCH 30, 2016

Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group. With insight into key target audiences, brands now have exclusive access into who they should target and the topics their communities care about. 40% talk about their kids’ sporting events.

Research 60

Research Engagement How To Sentiment 60

Hootsuite

AUGUST 22, 2022

Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Build a community around your organization (like #HootsuiteLife). Research your audience. I cover how to do this later on, but also check out our LinkedIn analytics guide for more audience research tips.

Hashtag 94

Hashtag LinkedIn HootSuite Social Media Management 94

Likeable

AUGUST 9, 2021

Community Accelerator Program. In March 2020, Facebook launched their Community Accelerator , which was a six-month program for community leaders providing training, mentorship, and funding to help them grow their communities. A subset of communities will be eligible to receive part of $1M in additional funding.

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Platform Tumblr Badge YouTube 113

The Realtime Report

APRIL 26, 2018

Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli.

How To 114

How To Survey Content management systems Patterns 114

Keyhole.co

MARCH 8, 2022

According to research, 88% of people would like to see more videos from businesses. The truth is, users are flocking to thousands of communities that involve entertainment, tutories, how-to guides, and beyond. Conduct audience research. Audience research is a powerful aspect of TikTok engagement rate and TikTok marketing.

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

JANUARY 29, 2020

The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. We asked our Sprout community on Twitter and LinkedIn what they want to tackle in the upcoming year and gathered the resources they need to knock out those resolutions. Community, community, community.

Crowdsourcing 72

Crowdsourcing Marketing Social Media Management Knowledge Base 72

Ignite Social Media

NOVEMBER 5, 2020

Sara, Community Manager. Meghan, Director, Community Management. That and a group of other social media professionals on Twitter help me feel sane. Aly, Community Manager. As people who work in social though, we have an upper hand of knowledge and can model what that means for our family, friends, community, etc.

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Social Media Tips Curation Feed 173

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics.

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Training Course Resources Social Media 111

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community. Always be open to the concerns of your community.

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Hubspot Startup Class Loyalty 59

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

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B2B Research Influencer Marketing 143