Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

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Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

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Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Why: Do you let people to subscribe to your blog through a reader?

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Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. – Measurement & analytics. Think Google Analytics. You just have to start at the beginning and learn as you go. MeasurePR You get takeaways on day 1 so its fun to learn. A3: Education is important.

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Waxing UnLyrical

AUGUST 9, 2011

I was quite excited, because I’ve been following his blog for ages. With his new book, Social Media Analytics just out, this was the perfect time. He also pointed to this very interesting paper he authored last year on “ spectrum analytics for social media ROI.&# That’s how much into measurement he is!

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Waxing UnLyrical

JUNE 24, 2019

Blog interviews or contributions. Then utilize Google Analytics to understand the effectiveness of your campaign. “We Her past experience in public relations, blogging and sales allow her to bring unique ideas and insights to her clients’ campaigns. Think beyond just a few tweets and create “hero” content. Event panel.

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Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

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Waxing UnLyrical

APRIL 17, 2011

– blog. Also the LinkedIn invites/Facebook friend requests that say, “I follow you on Twitter…&# – but that’s a subject for another blog post rant. A review of Triberr and the Spin Sucks analytics , by Gini (again). What it does for my analytics remains to be seen. But she, and they, did.

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Waxing UnLyrical

MARCH 31, 2020

I know I haven’t been the most consistent at blogging. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes.

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Waxing UnLyrical

MAY 1, 2020

I know it’s Friday, and your day was packed from before the time you read this blog post (if you even got to read it on Friday!). And who will you, and I, pay attention to? The folk who made us feel we mattered before the you-know-what hit the you-know-where.

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Waxing UnLyrical

SEPTEMBER 14, 2012

A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog.

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Waxing UnLyrical

JANUARY 20, 2012

And as for me, while I’ve learned a lot about Google Analytics I didn’t know before, I really want to complete the Google Analytics Individual Qualification (IQ) this year. She suggested looking into Vizyx , which can build customizable dashboards, and shared this blog post that talks more about it.

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Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . With a keen interest in social media, she blogs regularly at In My Humble Opinion. How did these chats help me? reading and traveling.

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Waxing UnLyrical

DECEMBER 21, 2015

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” Is it Shortsighted Not to Host Your Own Blog? Why: I love it when my community poses questions that I can answer, and then turn into blog posts. Bonus post: this was my first blog post ever. Hence this post.

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Waxing UnLyrical

JANUARY 5, 2015

How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! The Essential How to Guide on Generating Leads with Business Blogging – Part 1. Why: Business blogging can be used to increase your company’s online visibility.

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Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. Ground, unbroken. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

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Waxing UnLyrical

MAY 21, 2013

But I should have, because in a world where blogs come and go (as so much else does), I’m proud that WUL is still around. We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Blogging Shonali Burke blog survey waxing and waning'

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Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

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Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Tuesday, Jan.

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Waxing UnLyrical

AUGUST 22, 2011

While I love blogging, the blog community, social media, etc., Now, when it comes to blogging, you could certainly tell me that I can schedule posts ahead of time and do just that. Recently, while looking at Waxing UnLyrical’s analytics, I found that over the last year, visits to the blog have increased dramatically.

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Waxing UnLyrical

DECEMBER 13, 2011

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. New trends? Saying goodbye to bad habits? Any goals?”.

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Waxing UnLyrical

MARCH 21, 2012

I ranted expounded on some measurement no-no’s over at Kimber Media’s blog the other day (thank you, Matt LaCasse , for the opportunity!), Get comfortable with Google Analytics and Google’s URL Builder. so instead of re-hashing them here, do go have a read. Tracking URLs have become commonplace now.

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Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? He’s such a smart guy; you’re already following him on Twitter and reading the Beyond blog , right? And make sure you’re reading Sean’s blog as well.

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Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Oh, one other thing: my blog = my sandbox. I’m so glad you did!

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Waxing UnLyrical

MAY 23, 2016

I feel like I am the worst person at analytics and I need to play around with some metrics and software programs, but the main point is finding why I love to do something. While typing this blog, I tried looking for Simon Sinek’s TED talk “ Start with Why.” Community…use it. I was grateful for the advice that I received.

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Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Analytics solutions can be very helpful, so long as they give you the information that you want. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

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Waxing UnLyrical

MAY 17, 2011

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). .&# Of course, this got folks talking about what “real users&# are, influence, and so on.

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Waxing UnLyrical

MAY 4, 2011

To be fair, that first posted on my employer’s blog.). There is one thing I’m hoping they do add: analytics. He also blogs and tweets. I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To So what happens now? What do you think? What will Twitter do with TweetDeck?

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Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Why Are So Many Likable Ads Ineffective? . 4 PR lessons from the world’s top-paid artists .

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Waxing UnLyrical

JULY 13, 2016

Even more fantastic would be revenue rates by campaign captured in Google Analytics. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Click through rates are better. Align or Die.

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Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. The effect of brand building on search traffic , from PPC Blog. 3 street selling tactics that boosted my email subscribers over 100%, from The Smart Passive Income Blog. A little bit of freshness for your day. pts Settings.

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Waxing UnLyrical

MARCH 2, 2015

Why: “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, you can’t expect to come up with an idea for the perfect topic in one sitting,” explains Kelsey Meyer in this Entrepreneur post. Should You Publish on Medium?

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Waxing UnLyrical

MARCH 11, 2016

Our guests will be … drum roll please … Gini Dietrich , CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag ; Jason Falls , SVP of Elasticity (though Jason really needs no introduction!);

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Waxing UnLyrical

DECEMBER 21, 2010

You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up? Mark as read Approve comment S- Okay, now youve given me a blog idea. That’s really nice. as "success."

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Waxing UnLyrical

JUNE 1, 2011

I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write about? If you’ve ever asked me for a job lead, or to pick my brain, or pitched this blog, please go and get a key today.

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Waxing UnLyrical

SEPTEMBER 27, 2021

If you’ve been around this blog and/or me for a while, you know that the last 3.5 I went back to school for business analytics , and am very proud that I graduated on March 31 of this year! tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! The back story.

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Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Analytics, Power Search, AdWords, whole 9 yards. Does content resonate w/ target audience?

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