Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. LinkedIn marketing for business allows you to leverage useful features related to analytics, connections and brand building.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This also allows you to ensure all your LinkedIn marketing goals are covered—from webinar promotion to engagement. EST. The best day for B2B brands is Wednesday. Learn from LinkedIn Analytics. 10:45 a.m.,

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

Conference 60

Conference Price Hosting Meeting 60

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Here are the results: Webinars 35%. Gated content.

Social Media 145

Social Media How To HootSuite Discount 145

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. That might mean a Facebook Group or a hashtag like #DIYTok. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Run events like webinars to increase brand awareness. The most popular agency services include social media strategy (97%), content creation and publishing (94%), social media management (92%), paid social (87%) and social media analytics (86%).

Social Media 99

Social Media How To Marketing Price 99

Hootsuite

NOVEMBER 4, 2022

This B2B company uses employee advocacy to flood their hiring pipeline with A+ applicants. Just pick one or two groups, and focus on them. Once you’ve run your first few Amplify campaigns, open up Hootsuite Analytics and peek at how you’re doing. Watch our panel webinar on employee advocacy. Antalis is a paper company.

Company 103

Company HootSuite How To Meme 103

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Call it what you want (and there are many names): Predictive Analytics. In response, smaller, highly actionable groups are popping all over the US like SalesHacker, TOPO Councils, Content2Convergence, and others.

Education 60

Education Process Software Analysis 60

Keyhole.co

APRIL 24, 2023

Also, it may define the audience groups you reach and the virality of your contest. On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Selecting the most appropriate social media platforms directly affects your contest’s impact.

Social Media 52

Social Media How To Campaign ROI 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). The art of using Facebook Groups. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

Class 40

Class Skills Social Media Marketing 40

agora pulse

DECEMBER 23, 2019

Between groups and ‘dark social’ opportunities like Messenger and WhatsApp, more and more of our social interactions with brands and one another will take place out of the public eye. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

agora pulse

APRIL 28, 2020

To support the #BlogChat group, a couple of us decided to have a pre-chat discussion to help newbies since it was such a fast-moving conversation. That said, around the same time, I was a part of a group called #UsGuys where we experimented with an on-going conversation 24/7. Ian Anderson Gray: I am always learning!

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Write an education section for a resume emphasizing a candidate’s passion for data science and analytics. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Strategy Statistics Metrics 117

Kikolani

JANUARY 16, 2011

Categories allow the classification of your Posts into groups and subgroups, thereby aiding viewers in the navigation and use of your site.&#. Question: What is the best way to get a quality group of guest bloggers to supplement content? that you will want to setup goals in Google Analytics.

Questions 167

Questions WordPress Postrank Blogger 167

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. If you’re a B2B company, how big are the companies you’re trying to acquire? Do you like learning through videos and webinars, or eBooks better?

Sample 99

Sample Samples Research Company 99

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. Based on the analytics provided, I can tweak and manage my messaging calendar to reach the most people. The application I’m talking about is Raven Tools (aff).

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Jury's still out.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Compete 115

Compete Conference Organization Social CRM 115

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Gilbane Group. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester. Blue Monster. Book Review.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] /via @jaybaer [link] The Homer Group RT @marketingveep @jaybaer: 80% of #brand chatter is created by 16% of people.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. The metrics available on Facebook are in many ways better than you can get from Google Analytics. jaybaer: Strategy vs. tools, content, passion: 14 Things I Think About Social Media [link] [link] Garrity Group RT Good thoughts! Now for more coffee.

Social Media 134

Social Media Consultant Video Strategy 134

ProBlogger

MAY 22, 2016

The ad simply tells the story of how Amy Porterfield’s first few webinars didn’t go so well, but she got better and she can help you, too. They allow a single advertiser to showcase multiple products — multiple groups of creative images and links — within a single ad. I Had This Problem and Solved It. Offer a Reward.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

The ad simply tells the story of how Amy Porterfield’s first few webinars didn’t go so well, but she got better and she can help you, too. They allow a single advertiser to showcase multiple products — multiple groups of creative images and links — within a single ad. I Had This Problem and Solved It. Offer a Reward.

Campaign 29

Campaign Strategy Tips Facebook 29

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119