Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Our basis for a comparison between the two is a list of capabilities for enterprise companies.

Hubspot 110

Hubspot API Metadata B2B 110

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 98

Research How To Marketing Price 98

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. Slice and dice your site traffic analytics all you want. Today’s consumers are good at comparison shopping. Better experience, more dollars.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. More than 60 percent of marketers use webinars to convert. Competitor and Pricing Comparison. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers.

Drupal 96

Drupal Content Case Study Statistics 96

Writtent Blog

APRIL 24, 2013

The most-common tags on the network are business, market, trends, research, social media, and statistics. If your B2B brand is seeking ways to get your content in front of more B2B decision makers, adding Slideshare to your social media strategy may be part of the solution. It Has Analytics. It’s a Blank Canvas.

Social Media 91

Social Media Strategy B2B Tourism 91

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. What to consider before drawing competitive insights 6 marketing competitor insights to consider for your business strategy What are competitive insights?

Analysis 83

Analysis Sentiment Marketing Reputation 83

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics.

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. Jay: Yeah, even more so than email in a B2B circumstance.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. Jay: Yeah, even more so than email in a B2B circumstance.

B2B 121

B2B Software Social Media Survey 121

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. The right tool should give you the insights you need to reach your marketing goals. Viralwoot. Agorapulse.

Analytics 52

Analytics Social Media Tools Price 52

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Hootsuite Comparison Table. Hootsuite Alternatives Feature Comparison. B2B Midsize-Enterprise.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. Engagement rate.

Metrics 75

Metrics Analytics Twitter Module 75

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. . • How much time will you be able to allocate to this project? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

NOVEMBER 18, 2015

We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. Engagement rate.

Metrics 40

Metrics Analytics Twitter Module 40

Sprout Social

SEPTEMBER 6, 2016

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. LinkedIn Analytics focuses on three main areas: Company updates.

Analytics 40

Analytics LinkedIn Trends Data 40

Oktopost

APRIL 24, 2023

In many ways, and for many industries, it sits at the tip of the market research pyramid, offering honest and balanced insight into your customers, and the wider market. Sentiment analysis and comparison will give you better insight into what works, what doesn’t work, and where you’ve got a clear edge over your competitor.

Analysis 62

Analysis Sentiment Statistics B2B 62

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Content Consultant Social Media 139

Buzz Marketing for Technology

DECEMBER 12, 2012

And once again, make price comparisons and your sale items easy to find and navigate to on the small screen. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

OCTOBER 5, 2010

Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

ProBlogger

JULY 11, 2012

This guest post is by Heather Baker of the B2B PR Blog. When I launched my first blog, the B2B Guide to Social Media , in 2010, my strategy for building its readership relied heavily on blind faith. Firstly, it covers a niche (B2B PR rather than PR in general). For the B2B PR Blog, so far it’s been a combination of actions.

B2B 41

B2B StumbleUpon Research Analytics 41

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. B2B – Business to business.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. The reports breaks down digital marketing practices and plans for small to midsized businesses in six ranges.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. And someone coming into the content marketing. Personas, Content Marketing Segmentation and the Buy Cycle.

Social Media 135

Social Media SEO Retail Conference 135

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. It takes you to much bigger, more populated parts of the internet where you can talk directly to your market, without waiting around for them to wash up on your shores.

Industry 69

Industry Social Media Brands B2B 69

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167