If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Google Analytics can help you identify which Twitter conversations you should be listening for. Also, if you haven’t already, set up Google Analytics to record people’s internal search queries from your website’s search box. Google Analytics is a powerful tool. Optimize Social Traffic. Tweet with them. MORE >>

Social Media in the B2B space has become a hot topic lately. One of the major players in B2B social media is LinkedIn. In the B2B space, social media isn’t just about your content. About the Author: Wendy Boyce is the Social Media & Marketing Manager at  SIGMA Marketing Group , an integrated marketing analytics firm. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile. Social Media b2b B2B Social Media LinkedIn wendy boyceWendy Boyce. and Bing. Tweet This! Share this on Facebook. MORE >>

Adding marketing analytics to the mix improved lead generation results. This analytical approach focused on leveraging important customer/prospect data history that the client maintains for each business. This is just one method of marketing analytics you can apply to your customer data to increase ROI through your call center or sales efforts. Resources: Call Center/Lead Generation Optimization Case Study – SIGMA Marketing Group. About the Author: Paul Raca is the Vice President of Marketing Analytics at  SIGMA Marketing Group. MORE >>

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. Market influence. They include Indium Corp., MORE >>

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. Follow these 22 tips to optimize your B2B website , including using anchor text, alt text, meta data, and header tags. Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Focus more of your marketing efforts there. MORE >>