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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Keyhole.co

Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. After cutting off the free pass, they also rolled out much more expensive API plans for businesses and enterprises that wished to continue thriving on this access.

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements.

Metrics 52
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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities and limitations of TikTok for driving traffic and sales. According to Ryan, a key is still focusing on brand awareness and reaching TikTok’s niche communities. This allows for ongoing optimization of creative.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. We say no—but only if you do it right.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Meta has yet to announce when the Threads API will be released. We’re working closely with the team at Meta to open the API up as soon as possible, so you can schedule your Threads alongside the rest of your social content in Sprout. Right now, it’s a mobile-only app with a closed API.

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Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Web page activity analytics available. Web analytics dashboard available. CRM analytics. Robust and highly customizable API. Excellent API but lacking some form functionality. SOAP API. ?. API documentation. HubSpot Community. Marketing Nation Community. Traffic analysis.

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