Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo. This tool has both English and Arabic dialects analysis.

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Unmetric

NOVEMBER 4, 2019

A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. What is the purpose of having a social media analyst? By doing so you can look for hidden patterns in the sentiment, comments, and so on.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Keyhole.co

SEPTEMBER 20, 2023

Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. You must also run a competitor analysis to see where your reputation stands in your niche. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. “ Now my first reaction is, well, b t.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Almost Savvy

SEPTEMBER 5, 2011

Not the sentiment analysis kind of listening , but the real kind of listening? For those of you with huge networks of friends, you’re out of luck because hugs don’t scale. Is it worth your time to be mindful of respecting others online? When we’re online, are we listening?

ROI 273

ROI Metrics Sentiment News 273

Dave Fleet

MAY 25, 2011

Panel-based measurement provides excellent insight into visitor demographics, what consumers do across all of the websites they visit and analysis over long time periods. If you’re looking for sentiment data visa-vi social networks, I like using Google Realtime to build out timelines that correspond with news and product happenings.

Compete 277

Compete Quantcast Sample Samples 277

Buffer Social

MARCH 6, 2017

We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves.

Analytics 111

Analytics Social Media Tools Klout 111

Razor Social

MAY 15, 2019

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. This way you can focus more campaign effort on the social networks that drive more leads.

Influencer 104

Influencer Social Media How To Campaign 104

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Once you have the data use that old PR skill called content analysis.

Trends 103

Trends Social Media Social Graph Analysis 103

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Diva Marketing Blog

NOVEMBER 16, 2011

However, his analysis quite often takes our own thinking into directions that might not have been as obvious to us. . But as a result, the tenets required to thrive in social media require a different approach, a thoughtful strategy, and intentions designed to deliver value to all participants in engagement. . How do they find you?

Klout 78

Klout Social Media Social Networking Influencer 78

Sprout Social

APRIL 15, 2024

A Gallup study found companies with crisis management teams in place tailored their response to the public health crisis depending on employees’ location. Certain social media analytics like performance analysis and audience insights can track engagement around crisis messaging. Managing customer messages.

Press Release 90

Press Release Banking Reputation Marketing 90

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 116

Reputation Review Sentiment Software 116

Convince & Convert

JANUARY 21, 2014

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. Updated – November 2020. Start Free Trial.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

SEPTEMBER 6, 2022

It also gives you an in-depth analysis of your audience demographics, so you can optimize your strategy accordingly. Its analytics function works across YouTube and other major social networks. The brand lift study lets you measure the success of your campaign in terms of impressions and ad recall lift.

Analytics 109

Analytics YouTube Tools Comparison 109

Sprout Social

AUGUST 17, 2022

A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Brand safety, that is.

Reputation 112

Reputation Brands Guidelines Advertising 112

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 109

B2B Research Sentiment Marketing 109

Sprout Social

NOVEMBER 3, 2021

Look at your social media metrics on the platform or software you use to track this data, or use Sprout Social’s ViralPost scheduling feature which does the analysis about your specific account’s best time to post for you. Study each platform to see what types of content perform best on each. Customer service updates?

Social Media 138

Social Media Tips Authentication Collaboration 138

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Schools & Education: Tuesdays through Thursdays Worst days to post on LinkedIn for Schools & Education: Saturday and Sundays Universities, higher education institutions and schools didn’t see much engagement on LinkedIn compared to other social networks, despite there being 131,000 schools listed.

LinkedIn 105

LinkedIn Tourism Travel Education 105

Mindjumpers

JUNE 19, 2014

She has specifically investigated “restricting the spread of firestorms in Social Networks” and how exactly to best put them out. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. Similar Posts: ECIS2014 – New Views on Social Networks.

Research 194

Research Data Social CRM Wikipedia 194

Oktopost

SEPTEMBER 11, 2023

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand.

Social Media 138

Social Media Metrics How To ROI 138

Hootsuite

JULY 15, 2020

Google Analytics : See which social networks appear in your referral traffic report. Take some cues from the customer research your competitors have already done, using tools like: Buzzsumo : To search for top shared content across social networks, including engagement data. Check out the competition.

Template 145

Template Templates How To Tourism 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. 78% of salespeople who use social media in the sales process have outperformed their peers.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference. population.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Webbiquity SMM

MARCH 26, 2012

SEO, Social Media and WPO. The Fabulous Collision of Search and Social by Social Media Today. 5 reasons why social media is good for SEO by Success Works. 5 reasons why social media is good for SEO by Success Works. Imagine what that could do for your blog and social media posts.”

Tips 183

Tips Reputation SEO B2B 183

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? Expion just compiled 8 case studies with one of our clients, Applebee's. Good rationales, diagnosis criteria and chart analysis. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

Oktopost

SEPTEMBER 11, 2023

Measuring the following metrics will help ensure you know who your audience is and how you can turn them from passive onlookers to qualified leads: Audience growth overtime : How much has your audience increased or decreased over a specific period Sentiment analysis : What your users think of your brand.

Social Media 62

Social Media Metrics How To ROI 62

Laurel Papworth

APRIL 9, 2010

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. Social Network by Laurel Papworth.

Case Study 104

Case Study Study Blogger Communities 104

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 22, 2015

” 28 social media management tools rated, scored, and reviewed (study) by VentureBeat. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. 5 Essential Social Media Monitoring Tools for Beginners by Social Marketing Writing. .”

Review 100

Review Tools Social Media HootSuite 100