Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Process Sentiment Analysis Applications 109

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 121

Examples Social Media Sentiment Influencer 121

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Once you’ve got that down, it’s time to do your research.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

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Research Focus Group Survey Statistics 172

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Then we complain that consumers appear to say one thing in that research and do another. Analysis paralysis.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. people from different states/countries, age groups, genders, ethnicities, etc). Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Analysis paralysis. over product B.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

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Sentiment How To Reputation Analysis 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. LinkedIn Brand Lift Tests.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Koka Sexton

JANUARY 5, 2023

In order to gain the most out of your analysis, it is important to have a good understanding of the different metrics mentioned above and how they can be used to optimize your campaigns. Market Research and Analysis. Financial Analysis. Data Analysis and Interpretation. Problem Solving. Decision Making.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

JANUARY 3, 2022

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams.

Resources 101

Resources Telecommunications Collaboration Project 101

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. They are effective managers. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Audience & trend analysis. Product & content research. Influencer marketing research. Product & content research. Sentiment research.

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Sentiment Research Influencer Analysis 94

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. R.I.P. Yahoo Groups.). Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. Market research.

Reddit 100

Reddit Brands Meme Forums 100

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

MAY 31, 2023

Your target audience for competitive benchmarking is the group of people who you are trying to reach and engage with on social media. Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data.

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Authentication Analysis Sentiment Tumblr 102

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. DC movies and LEGO? LEGO Death Star? LEGO Minecraft?

Construction 52

Construction Social Media Strategy Collaboration 52

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group.

Research 60

Research Engagement How To Sentiment 60

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Sentiment: The sentiment behind Instagram hashtags refers to the emotional tone or attitude associated with a hashtag, such as positive, negative, or neutral.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JUNE 1, 2021

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Here’s what she had to say: .

Sentiment 89

Sentiment Proposal How To Metrics 89

Sprout Social

DECEMBER 9, 2020

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. Twitter has one of the best native trend analysis tools that can get you started on discovering new audience interests. How to uncover what’s trending on the internet.

Trends 126

Trends Hashtag Meme Sports 126

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Influencer analysis is something everyone is talking about but only some are doing. Do you want to improve brand sentiment? Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions.

Brands 193

Brands Sentiment Influencer Survey 193

Keyhole.co

SEPTEMBER 12, 2023

It’s ideal for open-ended research or when you don’t know what you need. Hashtags group together similar conversations on social media platforms. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Through competitor analysis.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. You’ve got the data and the analysis, now what?

Data 124

Data Survey How To Review 124

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. You can tell if they’re happy or upset by their tone.

Examples 103

Examples Template Templates How To 103

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Audiense

JUNE 7, 2018

The time when market research consumed a lot of time and money using small samples has come to an end. Personality Insights reveal the psychological inclinations of a group of individuals, showing in-depth the personality characteristics of these people, their needs and their values. It’s about connecting and serving.

Content 90

Content Sample Samples Sentiment 90