Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest? Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to test visual marketing programs.

Campaign 60

Campaign Social Media Content How To 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. ” NO! They want value. They want meaning. They want human connection.

Research 78

Research Template Templates Training 78

Hootsuite

OCTOBER 13, 2020

What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Rather than a simple count of mentions or comments , sentiment analysis considers emotions and opinions. Why is social sentiment analysis important? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. This post was mentioned on Twitter by Ed Shahzade and others. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Pam Moore

APRIL 1, 2020

Power Tip: Download this Audience Analysis Worksheet to Prioritize Your top Audiences. From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Know your value. Need more help?

Apple 78

Apple Brands Tips Consultant 78

Pam Moore

JULY 26, 2017

Audience analysis worksheet to help you identify and prioritize your top audiences. Related Stories Why You Need an Integrated Digital Marketing and Social Media Plan Content Marketing in a Nutshell – How to Use for Real Business Results Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results.

Content 162

Content How To Marketing Case Study 162

Talkwalker SM

JUNE 14, 2016

Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. Back then, conversations were primarily text-based and thus social listening was comprised of the text analysis of public conversations.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5

Tools 94

Tools Sentiment How To Team 94

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Or do you need help better understanding your audience such as doing a customer focus group? It's not “what can technology and the social networks do for you today,” but instead, what can you do with the technology available.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing. Why you need to conduct a SWOT analysis (strengths, weaknesses, opportunities and threats). Or do you need help better understanding your audience such as doing a customer focus group? The key inputs needed to succeed using social media for business.

Social Media 78

Social Media Template Templates Marketing 78

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand. Tweet This!

Brands 114

Brands Klout Reputation Digg 114

Kikolani

JUNE 27, 2013

An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. Be sure to follow Kristi on Twitter and Facebook. Imagine you were thinking about starting a new, online forum dedicated to a method of outdoor cooking growing in popularity. Business'

Tools 141

Tools Patterns Adwords Advertising 141

Audiense

JUNE 13, 2017

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

Sports 126

Sports Focus Group Eventful Influencer 126

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Or, apply the same concept to Twitter. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Oktopost

OCTOBER 28, 2019

The brands and influencers that have the biggest followings — and the greatest impact on their industries — are the ones who have made themselves a go-to source for news, analysis, and commentary on specific, focused topics. Search for groups related to your industry and area of expertise, then join them.

B2B 69

B2B Brands Tips Notification 69

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Twitter is a fantastic tool to use. It finds your customers Companies using traditional marketing methods (e.g.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. link] Opinion@Large Great topic/analysis. They need to snap up that Facebook name pronto. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Follow the mentions above, plus speakers and panel members from #SMAZ on the SMAZ Twitter List. Social Media Strategy. based on your choice of query or topic.

ROI 114

ROI SEO Social Media Tips 114

Ignite Social Media

APRIL 7, 2021

Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn. We can only speculate as to why Instagram’s proven to have the best organic reach of our analysis with an average benchmark of 9% per post. Finally, Instagram.

Organization 187

Organization Social Media Content Analysis 187

Hootsuite

APRIL 7, 2021

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. million times.

Influencer 143

Influencer Privacy Template Templates 143

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Analysis Turns data into actionable insight. Analysis Turns data into actionable insight. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Strategy Development.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 133

Data Social Media Metrics Analytics 133

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. © 2008 Community Group Therapy. Community Group Therapy is proudly powered by Silver Lexus and WordPress. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 12, 2009

You are missing out on tremendous opportunity for growth and performance of competitive analysis. Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. Reply BarbaraKB March 12, 2009 at 10:32 am Good analysis, Tamar. as a result of being chosen.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. That’s a crisis.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

JANUARY 30, 2023

Sprout users can take advantage of Competitor Reports for Facebook, Instagram and Twitter—along with a Competitive Analysis listening template—to pull these insights on a regular basis. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there.

Examples 115

Examples Brands How To Aggregator 115

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 114

B2B Research Sentiment Marketing 114

Buffer Social

JULY 27, 2023

It also shows up in trying to write like everyone else on Twitter or making videos the same length as the most successful YouTube creators. Dedicating time to deep research might net you the type of revenue that creators like Edwin Dorsey receive for their analysis. This trap is more than just jumping on the latest trend.

Content 76

Content How To Guidelines Research 76

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. While earning a spot on a digital influencer’s Twitter feed can mean serious business, aim to connect with other small business owners, too. If you’re lucky, they’ll retweet or share your content.

Small Business 93

Small Business Strategy Content eBook 93

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Metrics and Insights Accessibility Watch time for Reels and desktop access to Instagram Insights provide better performance analysis. Twitter/X 1.

News 72

News Social Media Marketing Facebook 72