Keyhole.co

MAY 12, 2023

Competitor analysis Want to know what your competitors are doing? For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Try to figure out what keywords they’re using.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. Want to run competitor analysis using Keyhole?

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. About half ( 51 percent ) of brands utilize social listening in any capacity. Social listening should be an integral part of any marketing strategy.

Strategy 106

Strategy Brands Influencer Analysis 106

Audiense

MAY 6, 2016

You wouldn’t expect to hear IBM in the same realm of fashion and dresses, but the world is a strange place, and getting stranger with new technology. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. Social Times.

Team 92

Team Fashion Analysis Sentiment 92

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce? The result?

Examples 133

Examples Tips Patterns Instagram 133

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Social Mentions. And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why.

Metrics 195

Metrics Marketing Class ROI 195

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

ProBlogger

DECEMBER 6, 2022

SEMrush’s AI-based SEO analysis tool. Google’s Natural Language Processing tool: Used to identify the topics and sentiment of content. Content Analysis with AI. It can identify the topics and sentiment of content, as well as measure content engagement on social media. Content Curation with AI.

Curation 38

Curation Sentiment Curata Blogger 38

Net-Savvy Executive

MAY 27, 2011

Proposing a formal definition isn't my point, so let's think about it this way: We do a lot of quantitative analysis these days. Let's apply this to the familiar topic of listening in social media. Think about the usual discussion of listening in social media. For the purposes of this discussion, that's analytics.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. Authenticity.

Analysis 101

Analysis Industry Social Media How To 101

Hootsuite

APRIL 26, 2023

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research? But what exactly are you trying to learn?

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

Social Media 140

Social Media UGC Analysis Conversation 140

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Diva Marketing Blog

MAY 23, 2012

When it comes to social media, we learn most from the people who have stepped out before us and generously share their experiences. About Brandswatch : Launched in August 2007, Brandwatch develops tools for monitoring and analysing social media conversations. Our interview is with Joel Windels.

Social Networking 92

Social Networking eBook Analysis API 92

Keyhole.co

JANUARY 6, 2021

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics. Conversion social media metrics.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Oktopost

AUGUST 10, 2023

Social media marketing, however, carries a huge amount of weight on its own. In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. Instead, look outwards.

Social Media 62

Social Media UGC B2B Sentiment 62

Hootsuite

JANUARY 24, 2022

just waiting to help you reach your social media goals. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Cloohawk watches your social media metrics like, well, a hawk. Twitter tools for competitive analysis. Twitter tools for social listening.

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

JANUARY 19, 2024

Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024.

Trends 59

Trends Hashtag Fashion Energy 59

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Earned Media: Traditional vs. Social. Let’s take a look.

Study 167

Study Social Media Forums Case Study 167

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Since implementing an intelligent retail bot, fashion retailer Groupe Dynamite’s traffic increased by 200% , and chat now makes up 60% of all of their customer interactions. billion USD.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

JULY 27, 2021

Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. Using Sprout Social’s Advanced Listening , we’ve recorded a whopping 2.49

Trends 122

Trends Strategy Tips Meme 122

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

NOVEMBER 18, 2021

IRM tool helps you keep a track of your social media influencers, from engagement, metrics, content to results. . Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Hard-core analytics – Track engagement ranging from views, reach, social value to ROI and conversions. CreatorIQ .

Influencer 124

Influencer Campaign Tools API 124

Hootsuite

NOVEMBER 13, 2019

Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. Read our guide on how to make the most of the second screen social trend.

Marketing 111

Marketing Survey Mobile Trends 111

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Social Media 167

Social Media Facebook Marketing Consultant 167

Keyhole.co

JUNE 8, 2023

love (1.835B) #instagood (1.150B) #fashion (812.7M) #photooftheday (797.3M) #beautiful (661.0M) #art (649.9M) #photography (583.1M) #happy (578.8M) #picoftheday (570.8M) #cute (569.1M) While these hashtags are popular, it’s important to use hashtags that are relevant to your content. What’s not?

Instagram 52

Instagram How To Hashtag Influencer 52

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 1, 2016

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. I think anybody who’s listening to Marketing Marvels either live or recorded has a sense for what social media listening is.

How To 113

How To Widget Trends Report 113

Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. The beauty, fashion and all-round lifestyle blog now functions as an editorial platform for Glossier’s content and has played a phenomenal part in cementing the brand’s authority and niche status.

Social Media 141

Social Media Hashtag Instagram Meme 141

Keyhole.co

DECEMBER 10, 2020

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. Not convinced? Plan Ahead.

Social Media 103

Social Media Tips Guidelines Sentiment 103

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. ChatGPT prompts for social media marketing Social media managers , listen up. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Facebook 167

Facebook Consultant Social Media Sites 167

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Buffer Social

MAY 9, 2016

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. Social media is the gateway that allows brands to connect authentically with audience members one-on-one.

Instagram 75

Instagram UGC Content Hashtag 75