Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 106

Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

FEBRUARY 22, 2021

More and more businesses are opting to outsource their social media management to freelancers, consultants, or agencies. One of the most important questions that a freelancer or consultant will ask themselves is: how much should I charge for social media management? Advanced (brand and social media strategy, consulting): $120-$250/hr.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Paula Newbaker is a senior level communicator currently based in Pittsburgh, PA where she consults for non-profits.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”

Resources 103

Resources Telecommunications Collaboration Project 103

Waxing UnLyrical

AUGUST 1, 2019

He has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis. The post Top Tips for Handling a PR Crisis appeared first on Shonali Burke Consulting.

Tips 160

Tips Reputation Analysis Consultant 160

Sherrilynne Starkie

DECEMBER 21, 2018

Podcasts great way to keep on top of social media and industry trends and news. They are short, and he makes the concepts of data analysis really accessible. Just about my whole career has been working on the agency and consulting side, and I’ve held leadership positions for more years than I’d to admit.

News 170

News Software Analysis Influencer 170

Webbiquity SMM

JANUARY 31, 2019

You may want to consult other sources for further details about the process. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. It should help you more effectively capitalize on trends and address pressing problems in your industry. What Is a Social Media Audit?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Net-Savvy Executive

OCTOBER 13, 2015

If monitoring or analyzing social media is part of your job—and you don't work for one of the software providers—please take part in a survey on the state of social media analysis at https://www.surveymonkey.com/r/sma-2015. The survey has 21 questions and should take less than 10 minutes to complete. Your response is anonymous.

Survey 40

Survey Analysis Social Media Project 40

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Personalized and targeted marketing.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Personalized and targeted marketing.

Team 147

Team Marketing ROI Training 147

Socialmedia.biz

APRIL 27, 2020

Very few, if any, industries have remained untouched by the spread of the virus and the shutdowns that aim to curb it. While some businesses have seen an increase in demand, others have begun to consult their bank balances to see how long they can stay up and running without a lot of turnover. Adapting eCommerce to prevailing trends.

Banking 141

Banking Meeting Loyalty Analysis 141

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Be sure to consult teams across your org, like your creative and strategy teams, to ensure your voice accurately reflects your brand’s values and goals.

Social Media 127

Social Media Template Templates Skills 127

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget.

Marketing 132

Marketing How To Sample Samples 132

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Industry terms and trends: 61%. Industry/brand influencers: 60%. Industry Terms and Trends. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. Competition: 77%.

Brands 194

Brands Sentiment Influencer Survey 194

Waxing UnLyrical

MAY 28, 2014

As we usually tend to discover, tools can only do so much: Much better to invest in a credible & meaningful analysis solution that costs a bit more than an automated one counting nonsense #measurepr. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. See you then!

Conference 211

Conference Analysis Research Upcoming 211

Waxing UnLyrical

APRIL 12, 2018

The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. It’s built for communicators and it’s relevant to the evolution of our industry. appeared first on Shonali Burke Consulting.

Team 213

Team Influencer Case Study Industry 213

Sprout Social

JANUARY 14, 2020

To be successful in this role, you should have a strong foundation in writing, research, data analysis and project management. Social media consulting. If you feel like you’ve become a bit of a social media marketing expert, consider the role of a social media consultant. Data analysis or market research.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Waxing UnLyrical

OCTOBER 2, 2018

Ex: we often think of our target audience in PR, but if you don’t put yourself in the shoes of the larger industry/society, you may miss a relevant POV that could land you in hot water. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Committee 119

Committee Reputation Consultant Guidelines 119

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. How is your target audience interacting with their own following around relevant topics to your brand and industry?

Compete 110

Compete Analytics Consultant Analysis 110

Audiense

MAY 23, 2018

Over the last two years, there has been an increase of 20% in the number of companies paying for digital analytical support and consulting according to Econsultancy. This increase in demand creates an opportunity for agencies to add value to the services they make available to prospective clients.

Campaign 75

Campaign Data How To Analysis 75

Waxing UnLyrical

MAY 10, 2017

My 2nd time with the org, + my 18th year in the news industry. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

Skills 221

Skills Research Analysis Eventful 221

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to tap into industry reports for customer research. Our agency, Marketing Nutz, our training and consulting agency can help! ” Yes, this is true.

Research 78

Research Template Templates Training 78

SocMed Sean

JULY 9, 2018

Keeping track of tasks means keeping up with demands from your brand, client and the industry itself. The paper calendar can help marketers: Schedule regular analysis of Ads Manager data on different platforms. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Buffer Social

SEPTEMBER 11, 2023

I've earned millions in salary and consulting contracts, 100 percent inbound driven. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in.

LinkedIn 113

LinkedIn Tips Skills URL 113

The Realtime Report

MARCH 8, 2021

billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. In 2017, IT industry analyst Gartner Group predicted that by 2020 AI would have created 2.3 Investment in AI startups increased from $1.3 billion in 2010 to $40.4 billion in 2019. AI Will Destroy Some Jobs. million jobs [6].

System 254

System Software Patterns Skills 254

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year. Will you help us?

Social Media 227

Social Media Metrics Flickr Industry 227

Pam Moore

MAY 6, 2019

One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds and influencers in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community. 2019 Content Editorial Calendar Template.

Influencer 60

Influencer Activities Content How To 60

The Realtime Report

OCTOBER 10, 2019

People start businesses because they have a skill and passion for a certain industry. In order to determine whether you need an expert, you must do an overall training analysis. Consultants are the usual go-to for business enhancements concerns. What Is a Subject Matter Expert (And Why Do You Need One).

Skills 70

Skills Training Consultant Overview 70

Pam Moore

NOVEMBER 23, 2020

My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations. Marketing Nutz Training and Consulting Can Help! The post Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan first appeared on Pam Moore Speaker, Trainer, Consultant.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations. Audience Analysis Worksheet. Marketing Nutz Training and Consulting Can Help! . Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Content Editorial Calendar Template.

Training 78

Training Marketing Consultant Template 78

Waxing UnLyrical

MARCH 6, 2015

Confidence in social and digital media correlated negatively with the number of years spent in the industry: 26% of practitioners still in the first five years of their PR career indicated that social and digital media management was amongst their strongest competencies. Not Much is a post from: Shonali Burke Consulting, Inc.

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

MARCH 19, 2014

Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Training 211

Training Privacy Applications Social Media 211

Waxing UnLyrical

JUNE 13, 2016

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Someone pinch me! Publicity” isn’t a reason to do something.

Eventful 105

Eventful Analysis Banking Curation 105