Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Dave Fleet

SEPTEMBER 7, 2010

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. This only leads to a plethora of Facebook pages, Twitter accounts and the like – some of which are well targeted, but many of which are not. What do you think?

Social Media 391

Social Media Proposal Analysis Policies 391

Mindjumpers

FEBRUARY 6, 2013

A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns.

Statistics 227

Statistics Analysis Groups Groups 227

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

OCTOBER 18, 2023

For example, a fundraising organization was struggling to source stories from the many fundraising groups, locations and events under their umbrella. Sprout’s Listening solution provided a way for them to sort and track stories and mentions across locations and fundraising groups. Doing so can build community and brand awareness.

Examples 122

Examples Social Media Sentiment Influencer 122

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K Take this Twitter post showing audiences a day in the life of a LEGO model designer. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Laurel Papworth

APRIL 25, 2021

Instagram Reels and surveys, Pinterest and Shopify, Twitter and #StopAsianHate (impact of media and politicians on hate groups), TikTok employs an Influencer for 3 months Influencer campaign and other stuff. and their Shopify store Debate on declarative surveys vs behavioural analysis? Newsfeed feedback.

News 52

News Social Media Instagram Survey 52

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. On Twitter you can run a report to see what categories of people are part of your profile. With a bit of smart thinking you can do this analysis across other platforms. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. For example, would a group of educated adults respond to a formal or informal tone? Start by selecting two to five competitors.

Template 52

Template Templates Examples Social Media 52

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Analysis and reporting. Creating and managing content calendars. Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. How do we fill them?

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. It ranks below Facebook, Youtube, Instagram and TikTok, but above Pinterest and Twitter. General Snapchat demographics. Snapchat is the world’s 12th most popular social media platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer.

Questions 123

Questions Data Focus Group Analysis 123

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. All in a day's work. Social media advertising.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C1 (Corollary) Case Study: AmEx – Small Business Saturday.

Case Study 100

Case Study Study Training Collaboration 100

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. Find relevant groups on Facebook and LinkedIn.

Vocus 184

Vocus Alltop Message Boards Klout 184

Buffer Social

DECEMBER 12, 2023

They are the invisible threads that weave together the various elements of content creation, from idea generation to production, distribution, and analysis. These goals may include growth, nurturing and community building, income diversification, and analyzing her impact. Why are systems so crucial in content creation?

System 89

System Content Fashion Template 89

Audiense

NOVEMBER 30, 2017

Analysing your social community doesn’t just produce interesting metrics. The number of unique followers across all your Twitter accounts (many businesses run multiple accounts), as a percentage of the unique followers (or engagers) across your and your competitors’ Twitter accounts. The actual size of your social community.

Sample 84

Sample Samples Metrics Communities 84

Keyhole.co

NOVEMBER 27, 2023

The Samsung Group conglomerate has dozens of affiliate companies under its banner. Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands. million Samsung India on Twitter: 2.8

Curation 52

Curation Social Media Strategy Content 52

Pam Moore

APRIL 29, 2019

When is the last time you did a reality check on how the people in your community are doing? I've had several in tears they are so overwhelmed with thankfulness for the content I have been pumping into the mainstream digital and social media community for over 10 years. Do they have the information they need? Inspiration. Empowerment.

Metrics 96

Metrics Social Media Marketing ROI 96

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Twitter algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Socialmedia.biz

JULY 8, 2020

To get you started on the right path, Sprout Social compiled a roundup of demographic data for platforms like Facebook, Twitter, YouTube, and SnapChat. A great place to start is through keyword analysis. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

SocMed Sean

NOVEMBER 14, 2011

Social networking is not about sending messages to like-minded groups of people. It’s about building one-on-one relationships and communicating with individuals and then empowering those individuals to (hopefully) sing the praises of your organization, products, and services to their friends and family.

Social Media 235

Social Media Social Networking Airlines SEO 235

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Ignite Social Media

MAY 17, 2016

Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. While YouTube is great, my community is with other gamers who have moved on to Twitch.tv First stop, me. I am a hugely active member of Twitch.tv , the gaming equivalent of YouTube.

Lurker 104

Lurker Social Media Marketing Trends 104

Sprout Social

MARCH 20, 2020

This will enable your team to develop an effective response strategy and connect with your community through uncertain times. . Monitor conversations happening in real-time across Twitter, Reddit, YouTube, Tumblr and the Web. Leverage Featured Topics to navigate the coronavirus crisis. Assess your brand health. Analyze sentiment.

Conversation 95

Conversation Features Sentiment Tumblr 95

Mindjumpers

FEBRUARY 2, 2011

Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. She holds a BA in Marketing and Management Communication from Aarhus School of Business – Aarhus University and plans to continue with her studies in the fall 2011. Loa Tejmers Research and Analyst Assistant.

Nielsen 231

Nielsen Project Study Engineering 231

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Analysis 198

Analysis Metrics Questions Communities 198

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? 3. “We’ve got data!

Research 265

Research Social Media Marketing Retail 265

SocMed Sean

DECEMBER 18, 2018

Engagement with your community should be the ultimate goal. Sometimes, adding a comedic twist to your otherwise boring content can help make it more interesting to your online community. If you're going to inject humor into your marketing, be sure it doesn't offend your community. There are many mistakes you can make.

Social Media 220

Social Media Meme Advertising Strategy 220

Hootsuite

OCTOBER 24, 2022

We can run a comparative market analysis (or CMA) to help determine your ideal listing price.A Posted by Brad Cox – Vesta Group of Long and Foster Real Estate on Saturday, September 24, 2022. Share photos or videos from your latest BBQ, pumpkin patch day, or other community event. Community involvement.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79