Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. The true power comes in the form of community. The most powerful communities are nurtured and grown over time, not coerced or bribed. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Ignite Social Media

AUGUST 30, 2022

Also, consider how your customers make buying decisions and what role social plays in that process. And that leads us next to… Conduct competitor analysis. In order to create an effective social media marketing strategy, you need to know what your competition is up to. Network with Social Media Communities.

Class 148

Class Social Media Strategy Marketing 148

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Mindjumpers

FEBRUARY 6, 2013

Announcing social media the big winner of Super Bowl is not only a matter of brands now being aware of the opportunities social media offer, making them hunt followers and likes. It is a matter of brands understanding the true values and dynamics of a community. Measuring responsiveness.

Statistics 227

Statistics Analysis Groups Groups 227

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Discover what different groups within one node are talking about and what’s important to them. Content Analysis. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

SocMed Sean

DECEMBER 1, 2018

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266

Blogger Company Social Media Curata 266

SocMed Sean

NOVEMBER 14, 2011

Want to fail at social media? Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Hootsuite

JANUARY 4, 2023

At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social marketers do a lot more than scroll through TikTok all day.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Ignite Social Media

AUGUST 30, 2022

Also, consider how your customers make buying decisions and what role social plays in that process. And that leads us next to… Conduct competitor analysis. In order to create an effective social media marketing strategy, you need to know what your competition is up to. Network with Social Media Communities.

Class 91

Class Social Media Strategy Marketing 91

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat is the world’s 12th most popular social media platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

AUGUST 19, 2021

Here is a list of services commonly offered by freelancer social media managers: Social media strategy. Community management (engaging with followers, answering DMs and comments). 7 skills a good freelance social media manager should have. Community management. Analysis and reporting. Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. What your competitors are doing in social media.

Vocus 184

Vocus Alltop Message Boards Klout 184

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

JANUARY 17, 2018

Please register for the webinar for more details to help your business succeed on Facebook and other social networks in 2018. Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. Yes, brands must continue to work smarter. Shame on them. Time to work smart, my friends.

Facebook 164

Facebook Training Template Templates 164

Sprout Social

MARCH 30, 2021

When a leading chain restaurant wanted to see how their customer care compares to their competitors, they turned to Sprout’s Social Listening. Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group. SproutSpotlights Brand of the Year Finalists: ?

Questions 123

Questions Data Focus Group Analysis 123

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Invest in groups.

Organization 108

Organization Flipboard Social Media Company 108

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Recap of #measurePR on Oct. Guest post by Jen Zingsheim.

Analysis 198

Analysis Metrics Questions Communities 198

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Convince & Convert

APRIL 9, 2014

As author David Amerland says, businesses now need to act as if they were people, using social to build trust. Google enables people to generate trust within the context of a community, with like-minded peers creating authority through engagement, which in turn enables that person to be seen as an authority on that subject matter.

Google 167

Google Adwords Marketing YouTube 167

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? 3. “We’ve got data!

Research 265

Research Social Media Marketing Retail 265

Sprout Social

FEBRUARY 1, 2024

Batching is a time management tactic that groups similar tasks together as a way to work on them more quickly and decrease potential distractions. Sprout Social is a comprehensive and easy-to-use Facebook publishing tool—but it’s also so much more than that. Paid plans start at $19/month.

Publishing 96

Publishing Tools Brands Facebook 96

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media Marketing is A Loss Leader Activity. By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

MAY 7, 2019

Download the Sprout Social Index. 45% of consumers say they would like to see more live video from brands on social. 63% of social media marketers believe live video will become more important in the upcoming year, yet only 24% intend to create a strategy for YouTube Live.

Social Media 109

Social Media Marketing Upcoming Team 109

Audiense

NOVEMBER 30, 2017

Analysing your social community doesn’t just produce interesting metrics. The question is what are you trying to do with social media? The actual size of your social community. Take what you learn from your audience analysis and target the same segments through the channels they’re using.

Sample 84

Sample Samples Metrics Communities 84

Pam Moore

JULY 26, 2017

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? Inviting your community to join your content marketing journey. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor Training System + Member Community.

Content 162

Content How To Marketing Case Study 162

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Today, we have one of the most powerful data sources at our fingertips: social data. Market Acquisition.

ROI 74

ROI Data Cost Influencer 74

Audiense

JULY 13, 2018

As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. Community size. A traditional metric that is analyzed in regards to social media is the size of the community.

Data 68

Data Sysomos How To Upcoming 68

Pam Moore

FEBRUARY 6, 2018

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Social Profit Factor Online Training Academy + Member Community . Need more help?

Feed 164

Feed Feedly News Tips 164

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You can also benchmark your Twitter performance with your competitors using the tool’s competitor analysis.

Analytics 72

Analytics Tools Twitter Hashtag 72

Audiense

APRIL 18, 2018

Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… As any marketing professional knows, the insights to be extracted from social data are incomparable. We should stop thinking of social networks as only a channel. Campaign validation.

Proposal 79

Proposal Influencer Campaign Data 79

Viper Chill

NOVEMBER 4, 2009

You are here: ViperChill » Social Media » The Most Important Blogging Analysis Ever The Most Important Blogging Analysis Ever Written by Glen, this post has 79 Comments If you ask anyone what makes a blog popular, they’ll say content. Home What the F ? Cloud Living Say "Hi!"

Analysis 76

Analysis Real Estate Blogger Resources 76