Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. The first step is creating an effective Twitter posting and content-sharing strategy. Create In-Depth Content Using Twitter Threads. Has your social media agency avoided Twitter? After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. Episode Highlights.

Feed 167

Feed Feedly News Facebook 167

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Did you test out a new post format or media type?

Report 121

Report Data Social Media Content 121

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Top Tips For Handling A PR Crisis from News Exposure. All of this means that PR crisis management is something that every organization of any size needs to consider.

Tips 160

Tips Reputation Analysis Consultant 160

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. This is where data analysis comes in.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Utilize user-generated content.

Small Business 100

Small Business Engagement Strategy Facebook 100

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Analytics Drives News.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. The good news? This bite-sized content can supercharge your social strategy and brand awareness. And that’s made a difference.

Buy 117

Buy Video How To Template 117

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? What is the definition of co-created content.

Influencer 60

Influencer Activities Content How To 60

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Benchmarking and competitor analysis. Keeping a hand on the pulse of the industry can also inform your content marketing strategy and focus on the topics your customers truly care about.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Identify pain points and new product opportunities. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

Research 77

Research Google Newsletter Curation 77

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups? This creates a robust community within LinkedIn. Four out of five LinkedIn members drive business decisions. Here’s why.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Learn how people feel about your brand, products and content To understand brand health, you must demystify how your audience feels about you and your products. The result?

Examples 122

Examples Social Media Sentiment Influencer 122

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. You can then reach out to them to promote your content and increase your brand’s reach. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components.

Analytics 204

Analytics Tools Twitter Hashtag 204

Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. They say they want to build community. Audience Analysis Worksheet.

Brands 166

Brands Small Business Communities Authentication 166

Keyhole.co

DECEMBER 22, 2022

Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. Experimenting with content formats .

Social Media 59

Social Media Strategy Collaboration Analysis 59

Waxing UnLyrical

NOVEMBER 2, 2017

As guest moderator, I chatted with Angie about how she started in measurement, what some of the biggest barriers to proper measurement are, and what the PR measurement community can learn about gender bias from the advertising measurement community. PR’s use of images in content marketing and social must be equally guarded.

Research 193

Research Advertising Questions Communities 193

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Knowing and understanding your fans and followers increases a brand’s ability and opportunities for delivering the right content at the right time. News and Social Monitoring.

Trends 178

Trends Sports News Social Media 178

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes.

Eventful 114

Eventful Social Media How To Sports 114

Socialmedia.biz

JULY 8, 2020

Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. These personas help you frame the social media content you create, ensuring you are always creating content with your key customers in mind. Follow a Content Calendar.

Social Media 179

Social Media Tips Hashtag UGC 179

Convince & Convert

FEBRUARY 3, 2016

Content marketing is meant to be a strategic way to reach and attract a defined audience. How would they create content that resonates with all of these different types of people? Curiosity got the better of me, so I decided to run an Affinio analysis of the @FitBit Twitter following to understand who the other Fitbitters are.

Content 60

Content How To Marketing Case Study 60

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient. Sentiment Analysis. Bridging The Knowledge Gap.

Social Media 88

Social Media Sentiment Analysis Study 88

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Statistics 60

agora pulse

FEBRUARY 19, 2020

With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., But they should convince any digital marketer of the need to embrace customer-centric content marketing model.

Conversation 151

Conversation Marketing Google Analytics 151

Buffer Social

NOVEMBER 16, 2023

  To help ease some of this confusion, I paid for X Premium and tracked the performance of my content over 90 days. It also makes a great swipe file because you can sort your content better. These questions informed a lot of how I approached my content while doing this experiment. 

Twitter 101

Twitter Price Features Analytics 101

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Template 60

Oktopost

MARCH 15, 2021

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. Good content brings people together.

B2B 136

B2B Social Media Strategy LinkedIn 136