Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. The reality is many brands, publishers, bloggers, course creators, podcasters, and event hosts will lie to you so that you can join their pity party and complain of how Facebook is so bad. Episode Highlights. Supporting Resources: .

Feed 167

Feed Feedly News Facebook 167

Ignite Social Media

JULY 24, 2023

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. A social media audit is a comprehensive analysis of a brand’s social media presence and activities.

Social Media 148

Social Media Analysis How To Syndication 148

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers.

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

Publishing 98

Publishing Tools Brands Facebook 98

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. The tool is excellent for trend analysis as well.

Industry 52

Industry News Google Brands 52

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. But Reddit isn’t the best place for every company.

Reddit 100

Reddit Brands Meme Forums 100

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Unmetric

JULY 29, 2019

Piggybacking on viral content that’s trending on social media has proven to be engaging for brands in the past , and once again, social media managers didn’t let another great opportunity pass them by. Brands added their own spin to the #RahulBoseMoment and shared offers that you can make use of under 442 rupees.

Brands 121

Brands Hotels Trends Meme 121

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 127

Instagram Engagement Brands Avatar 127

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 120

Brands Survey Microsoft Issues 120

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 125

Social Media Sentiment Data Team 125

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sherrilynne Starkie

JUNE 29, 2014

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Analysis of spikes. Volume spike analysis. nBA Pulse Dashboard. need for screenshots.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. This includes specific terms and language.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social.

Brands 100

Brands Feed Feedly Platform 100

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Later

AUGUST 19, 2021

Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. Here’s what we found: How Many Times Should You Post on Instagram Per Week? .

Instagram 132

Instagram Analysis Hashtag Engagement 132

Buffer Social

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Brand your pins. Pinterest is no longer simply a place to save ideas and build dream boards.

Brands 98

Brands Mobile Campaign Trends 98

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought.

Social Media 96

Social Media Marketing Nielsen Resources 96

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Strategy 117

Strategy Content How To Marketing 117

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Identify your key findings through a performance analysis. So right now producing engaging content is more relevant than ever, and considering content amplification is something brands need to take into consideration.

Advertising 230

Advertising Facebook How To Guidelines 230

Social Media Strategies Summit

AUGUST 15, 2023

As you might expect from someone who heads up a higher education social listening company, Liz is attuned to pretty much everything that happens in the industry, making her a valuable source of information (and analysis) on big news, trends, and other developments: The hot water the Stanford president found himself in started in online forums.

Marketing 240

Marketing Education Forums LinkedIn 240

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. That requires regular monitoring of responses on your campaigns and conversations around your brand. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts. Influencer marketing continues to be an essential part of most social media strategies.

Influencer 96

Influencer Campaign Video Instagram 96