Convince & Convert

AUGUST 4, 2013

An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. You are a social media professional. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 152

Social Media Airlines Communities Sports 152

Buffer Social

MARCH 19, 2020

In times like these, people look to each other, and to their communities to figure out how to respond. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

Social Media Management 98

Social Media Management Social Media Retail Team 98

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

Social Media 235

Social Media Social Networking Airlines SEO 235

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Convince & Convert

FEBRUARY 23, 2013

Your customers, potential customers and fans only care about two things in social media: They want to be heard. Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. They want to be loved.

Social Media 141

Social Media Banking Airlines Apple 141

Later

MAY 28, 2021

And with new interactive features , there’s never been a better time to include it in your social media strategy. You can also share a story from a member of your community through your LinkedIn captions. TIP: While each social media platform is different, it’s important to maintain a consistent tone of voice.

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LinkedIn Brands Marketing Airlines 100

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. This event is held by the Ohio Small Business Development Center at Columbus State Community College.

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Eventful Social Media Forums Conference 128

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

Project 155

Project Instagram Tourism Airlines 155

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Convince & Convert

APRIL 4, 2013

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. JetBlue communicated its surprise offer in a simple, yet eye-catching status update and linked back to the company’s BlueTales blog for more information.

Airlines 123

Airlines Travel Forums Curation 123

Rebekah Radice

APRIL 27, 2015

No matter if it’s missing content, a lack of strategy or an obsolete bio, mistakes are made and prospects lost. how long have you been serving the community). Share your history, unique abilities and commitment to your community. I’m going to demystify how social media managers find content on a daily basis.

Small Business 131

Small Business Facebook How To Airlines 131

Webbiquity SMM

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

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Team Marketing B2B Eventful 160

Likeable

SEPTEMBER 24, 2019

Community Management/Customer Service. Across the social web, users typically expect a response from brands within 24 hours, on average. For a master class in customer service on social, look no further than Airline Complaint Twitter. It is a baffling approach to social media in general, but Twitter especially.

Twitter 80

Twitter Airlines Aggregator Meme 80

Rebekah Radice

OCTOBER 19, 2015

Speaking at Social Media Examiner’s #SMSS15 last week, I shared this easy tip. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. Don’t be that copycat. Melonie Dodaro.

Facebook 114

Facebook Marketing Airlines Metrics 114

Convince & Convert

JULY 4, 2012

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Build an active community of brand promoters. Her work has delivered positive impact for world-class brands like McDonald's, JCPenney, United Airlines, Radio Shack, Whole Foods and more.

Data 114

Data Airlines Class Loyalty 114

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — This is likely to continue, as individuals have found ecommerce strategies that work for them.

Retail 52

Retail Trends UGC Mobile 52

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Pixlee

JUNE 8, 2021

Naturally, social media had to catch up. . Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. Once these partnerships are set in stone, feel free to post about them on social media.

Instagram 52

Instagram Engagement CSR How To 52

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I will remember that the Direct Online Channel must always be at the centerpiece of my Internet strategy. Firmly establish the direct online channel as the centerpiece of your marketing strategy. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Sprout Social

JANUARY 25, 2021

Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options. A home goods brand, for example, will likely want to work with an influencer who is known for their DIY projects and actively engages with others in the crafting community.

Influencer 110

Influencer Campaign How To Marketing 110

Laurel Papworth

OCTOBER 30, 2009

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. In other words, it’s a typical airline stock.What do you think?

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Cost Airlines Apple Price 99

Pixlee

JUNE 14, 2021

Yet even though Facebook has restricted content reach, you can still get exposure with the right strategy. UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Few companies or users take the time to build a community and engage with their audience.

Instagram 52

Instagram UGC Apparel Hashtag 52

Oktopost

SEPTEMBER 24, 2019

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. It’s an absolutely vital thing to cultivate, but many businesses struggle to come up with a cohesive vision and strategy for managing their corporate reputation.

Reputation 83

Reputation Press Release Airlines Construction 83

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Budget Traveling and Hacks. Nomadic Matt. One Mile at a Time.

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

MARCH 16, 2021

Anticipating an increase in travel, booking service Hotels.com debuted their “revenge travel” commercials ahead of the start of spring break while airline JetBlue launched its own spring-themed sales campaign. Having a reopening social strategy is paramount for any business as we slowly begin the transition out of quarantine life.

Questions 115

Questions Travel Brands Retail 115

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8

Analytics 68

Analytics Influencer Apparel Airlines 68

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

Instagram 60

Instagram Brands Sports Travel 60

Bare Feet Studios

SEPTEMBER 8, 2010

Along comes social media which is so conversational, creative, interactive, mostly free and bam! Mailing a Package Becomes a Video Tutorial Shane and I are developing KnowHow Cafe , an online learning community. – I mean have fun using social media in your business! Business is fun again. i… 3.

Social Media 96

Social Media Upcoming Conference Social Networking 96

Pixlee

APRIL 11, 2017

Branding can be considered one part of a larger marketing strategy, but without branding in marketing your digital marketing strategy doesn’t have a foundation that will last. Executing a digital brand strategy that sets you apart? Stories have been a part of shaping communities and cultures for generations and generations.

Brands 42

Brands Hotels Travel Airlines 42

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. 10 top brand reputation management strategies 1. Here’s how. The good news?

Reputation 107

Reputation Strategy Brands HootSuite 107

Pixlee

APRIL 11, 2017

Branding can be considered one part of a larger marketing strategy, but without branding in marketing your digital marketing strategy doesn’t have a foundation that will last. Executing a digital brand strategy that sets you apart? Stories have been a part of shaping communities and cultures for generations and generations.

Brands 40

Brands Hotels Travel Airlines 40

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. If you want to be among the first in Hawaii to be a Social Media Expert, this workshop is the place to be.

Social Media 40

Social Media Tourism Airlines Upcoming 40