Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Using Creative & Organizational Tools to Facilitate Collaboration. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Webbiquity SMM

FEBRUARY 14, 2020

When looking to land your dream job today, you have to market yourself properly. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. An Awesome Opportunity. 79% of the U.S.

Skills 165

Skills Social Media Social Media Management How To 165

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

Social Networking 150

Social Networking News Aggregator Journal 150

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Views (videos, ads, rich images).

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

FEBRUARY 23, 2024

Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Doing so can help you align your social media goals with broader business objectives, ensuring a comprehensive and cohesive approach to online presence and marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

FEBRUARY 29, 2024

Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Doing so can help you align your social media goals with broader business objectives, ensuring a comprehensive and cohesive approach to online presence and marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. With limited time and resources, oftentimes trade-offs are made between managing organic social efforts and optimizing through paid strategy.

Instagram 81

Instagram Tools Facebook Report 81

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 154

Trends Marketing Education Training 154

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog. Don’t NOT go.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Kikolani

MAY 24, 2013

The Resources Mashup. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Bill Hartzer

MAY 26, 2010

What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.

Cymfony 152

Cymfony Social Media Tools SM2 152

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options. MajesticSEO.

SEO 167

SEO Tools Analysis CPC 167

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work.

Reputation 143

Reputation Content Curation Storify 143

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. Here are some free resources for identifying hot topics and search trends. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable.

Trends 146

Trends Tools Embedding Digg 146

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 96

ROI Cost B2B Organization 96

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 105

Social Media Marketing URL Hashtag 105

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Integrations: Let you integrate the link shortener with other tools in your marketing stack. View aggregated metrics in the dashboard. Integrate with other tools.

URL 104

URL Engagement Domain Name API 104

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. In 2012, a group of marketers got together to find a better way. Agile Marketing Mitigates Risk.

Content 60

Content Marketing Process Energy 60

Buffer Social

DECEMBER 5, 2023

Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice. Choosing tools and automating processes Automation has been instrumental in the process of developing the Guest Posting Program. We use a few tools to collect and manage guest posts.

Guidelines 87

Guidelines Posterous FAQ Team 87

Sprout Social

AUGUST 9, 2019

How Does an API Relate to Social Media Marketing? For example, you can’t schedule Instagram posts to upload and post on your behalf while you’re sleeping unless you use a tool like Sprout Social. 9 top social media scheduling tools to save time in 2019. There are only so many resources a business can offer.

API 110

API Social Media Banking Software 110

Webbiquity SMM

AUGUST 23, 2011

Including blogs, more than one of every seven visits came through social media (blogs, social networking, social bookmarking, or tools like HootSuite and bit.ly ) sites. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

agora pulse

DECEMBER 23, 2019

Yet, without realizing the long term impact, both consumers and businesses allow Amazon to collect, aggregate and utilize their detailed information including customer details, shopping intent, financial information, and intellectual property. Golden opportunity knocking for us as marketers! ” website | Twitter. Mike Gingrich:

Social Media 92

Social Media LinkedIn YouTube Platform 92

Hootsuite

FEBRUARY 16, 2021

According to our customer success team, social media managers who maintain high-volume accounts use bulk scheduling tools to get the worst of the grunt work out of the way. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Try it for Free.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. When 80% of customers expect companies to interact with them on social media, it’s best to lay out customer care tools that they will find helpful. Content and audience.

Facebook 123

Facebook How To Metrics Hashtag 123

Ignite Social Media

SEPTEMBER 13, 2016

One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. The best social media marketers invest a decent amount of their time getting to know their consumers and the industry.

Skills 60

Skills Team Social Media UGC 60

Jon Loomer

MARCH 25, 2021

I am overflowing with resources, but let’s break them down… iOS 14 FAQ. What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement. How do you need to adjust? Why, and how do I get access to them?

Advertising 216

Advertising Resources Facebook FAQ 216

Jason Yormark

JULY 20, 2009

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / 9 Ways Twitter Can Actually Be Useful | Subcribe via RSS 9 Ways Twitter Can Actually Be Useful July 20th, 2009 Posted in Digital Marketing , Social Media Tweet Share Twitter is certainly an interesting phenomenon.

Twitter 200

Twitter RSS Aggregator Disqus 200

Buzz Marketing for Technology

JULY 28, 2008

All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. Innovation Through Market Games. Innovation Through Market Games.

Organization 100

Organization Review Web 2.0 Tools 100

agora pulse

MAY 30, 2016

Agencies might have knowledge and experience in the most effective social media marketing techniques. They might also have the time and resources needed to keep on top of the latest trends and developments in social. Agencies need to be equipped with the best tools to get the job done. And it does so at a very reasonable price.

Social Media 60

Social Media ROI Social Media Management Aggregator 60

Janet Fouts

JUNE 23, 2011

If you’re using Twitter to market your practice, work on showing authority in your area of expertise. Here’s a post about Twylah , a twitter aggregator that can show you what your Tweets look like from a 10,000 foot level and other people who are tweeting about similar keywords. Twitter resources for lawyers.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Buzz Marketing for Technology

JUNE 1, 2008

I'm very happy to announce that Michele Martin and I have just launched Work Literacy - a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. Point us to resources using the Del.icio.us

Aggregator 100

Aggregator Social Bookmarking RSS Skills 100