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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose.

URL 203
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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. The Lesson.

Eventful 201
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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. When a user opts out of tracking and clicks on an ad that goes to your website, Facebook will then receive very limited information. One is using URL parameters and Google Analytics.

Facebook 204
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140
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What Marketers Need to Know about Facebook Global Pages

Ignite Social Media

The main benefit of the global page structure is to provide content that is relevant for specific countries/regions while still maintaining the universal brand name and vanity URL. From a reporting standpoint, you can see insights rolled up across your entire global fan base and share a total fan count.

Facebook 161
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How to use YouTube Analytics to optimize your video performance

Sprout Social

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. The Watch Time Report.

Analytics 142
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The Value of Facebook Pixel Events

Jon Loomer

Visitors based on URL visited. Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. And if you use event parameters and utilize a product catalog, you can break reporting down by product ID. SIGN UP HERE. ]. All are great!

Eventful 167