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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. The visualization helps strategists find hidden patterns, trends and correlations.

Sentiment 111
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Now the company is partnering with NBC to create an events page for the Olympics, with a curated feed of the most popular posts from the games. “The

API 180
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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

Managing in the Virtual or Network(ed) Organization by Jon Husband. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. .

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. Woe to organizations that don’t listen. With that, think about your company for a minute and the brand/s you represent. No one had heard of blogs. Fast forward to 2009. million blog entries every day.

Industry 143
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A guide to getting your CEO on social

Sprout Social

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

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Insurance of goods comprised in hire-purchase agreements 27.

Writtent Blog

It also provides information about everything from company policies to employee benefits to social arrangements. What does it mean that coolfront mobile runs “Offline?” ” coolfront mobile works on most popular smartphones, tablets and computers. It requires only a browser. Were happy to integrate.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Establishing this direction will help you obtain buy-in across teams, as you’ll need support from your entire organization to build and improve your brand experience.

Brands 113