Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 103

Social Media Team Social Media Management Report 103

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Glassdoor Glassdoor lets millions of people get the inside scoop on companies they are interested in working for. Profiles tab: View metrics at the individual profile level.

Review 128

Review Brands How To Analysis 128

Convince & Convert

JULY 24, 2019

They don’t think of those channels in aggregate as “television programming.” For each social platform where you are active, identify the distinct strategy, audience, metrics, cadence, and programming that makes sense for that platform. This is not the place for “number of followers” as a metric.

Social Media 153

Social Media Strategy Content Template 153

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. Engagement metrics like impressions, comments, clicks and shares help us understand which content is contributing to our Page’s overall success.

Team 40

Team LinkedIn Report Company 40

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Convince & Convert

MARCH 8, 2017

They don’t think of those channels in aggregate as “television programming.” For each social platform where you are active, identify the distinct strategy, audience, metrics, cadence, and programming that makes sense for that platform. This is not the place for “number of followers” as a metric.

Social Media 165

Social Media Strategy Template Templates 165

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 12, 2022

Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. When 80% of customers expect companies to interact with them on social media, it’s best to lay out customer care tools that they will find helpful. SEO check and verification.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Hootsuite

JULY 21, 2022

Our ROI is 50%, meaning that our Instagram ads are a worthy use of company time, resources, and money. Pick a metric you want to report on, such as total yearly website visits from Instagram. This aggregate number generally ends up in reports. Divide $50 by our total marketing investment of $100. This gives us 0.5.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

JUNE 7, 2016

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. And why not? You Can’t Measure What You Don’t Understand. Top mention.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. CFOs are highly attuned to the overall business metrics, so you need to understand their quantitative definition of success in terms of the business plan, revenue and margins.

ROI 97

ROI Cost B2B Organization 97

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. Keep them informed on the metrics and goals of the business in the next quarter, year or even five years. That’s not a controversial statement.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

MAY 23, 2023

Think: experimenting with new content formats or digging deeper into performance metrics. According to our 2023 State of Social Media report , 51% of business leaders say they use social media data and insights to inform their company’s business strategy. For you, that means less time aggregating data, and more time acting on it.

Team 135

Team Social Media Management Skills Trends 135

Keyhole.co

MARCH 7, 2022

A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. Here we’ll show you the essential metrics you should include in your social media reports to make smart decisions and streamline your efforts.

Report 52

Report Social Media Metrics How To 52

Sprout Social

JUNE 7, 2023

These are aggregated so you get a holistic sentiment score for your brand and individual topics. Measure your brand experience and track it regularly Monitor and measure your brand experience continuously with metrics that speak to your customer experience, customer engagement, brand perception and reputation, customer retention and revenue.

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

APRIL 11, 2011

By all accounts, social media is a gold rush, with companies and consultants of all sizes and descriptions jockeying for a piece of a pie estimated to be $1.6 It is a tactic, to be incorporated into a much broader social media strategy that in turn serves the overall company objectives. In most companies today, social is a job.

Social Media 151

Social Media Press Release Metrics Aggregator 151

Sprout Social

JUNE 13, 2023

In 2021, the company incorporated the Smart Inbox and Publishing add-ons. Loren says there are many moving parts in B2B software companies, but our platform helps nurture a more connected experience. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Ignite Social Media

OCTOBER 19, 2016

These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. These are not separate posts – the engagement metrics (likes, comments, shares) are rolled up into the main post. Earlier this year, Facebook launched location Pages. You can post to a specific location Page.

Brands 60

Brands Facebook Aggregator Metrics 60

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 127

Analysis Aggregator Facebook Data 127

Sprout Social

MAY 9, 2023

Get deep insights into audience sentiment around your brand, and a full audit of your customer care team’s performance and social media engagement metrics. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience. Neutral statements are counted as zero.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

JUNE 24, 2014

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

How To 167

How To B2B Social Networking Apple 167

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Dave Fleet

JUNE 15, 2010

This might seem familiar to web analytics (Google Analytics lets you assign goal values, for example) but this goes above and beyond by incorporating activities outside your own site, and by aggregating values per user. This has implications for several functions within companies: Sales. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

AUGUST 25, 2020

Aggregated analytics allows you to take a deeper dive into metrics and understand what’s working in your Twitter strategy as well. Or, if you work for a university, hospital or other major organization, tag your company in your bio. Conclusion.

Twitter 139

Twitter Badge Authentication Applications 139

Proactive Report

MARCH 1, 2016

I think Don would be disappointed that so few companies are doing it, but it is starting to happen. Q1a: Do you have any numbers on how many companies are doing it now? A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. Those are the metrics.

Twitter 40

Twitter API Metrics Hotels 40

Proactive Report

MARCH 1, 2016

I think Don would be disappointed that so few companies are doing it, but it is starting to happen. Q1a: Do you have any numbers on how many companies are doing it now? A: Barriers are complexity of metrics, lack of data scientists to figure them out + lack of consensus on goals. Those are the metrics.

Twitter 40

Twitter API Metrics Hotels 40

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Adam Sherk

OCTOBER 27, 2009

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content 112

Content Press Release Digg Survey 112

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117