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How to measure brand awareness

Sprout Social

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Loyal customers don’t just buy your products—they become brand advocates. You can then put more eggs in the baskets that show the most promise.

Brands 104
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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Catalogs : An aggregate of shoppable Product Pins where audiences can see more than just one product at a time. For assistance with this type of optimization, we recommend using guided search , Pinterest Predicts , or Keyword Pin Buying. See if Catalogs are right for your brand here.

Strategy 203
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Find true B2B decision makers who are actively involved in the buying journey. Shifting the B2B Media Research Model.

Strategy 178
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The truth in online health communities

Harp Interactive

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels.

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How to analyze customer reviews for brand insights

Sprout Social

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it.

Review 123
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. There is no “best” type of word of mouth. Review aggregation sites are crucial for software brands, as is Google search.

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The History of Social Media in 33 Key Moments

Hootsuite

It wasn’t until a couple of months later, that the #SanDiegoFire hashtag was sparked to aggregate tweets and updates about the California wildfires. This created four different types of video formats on the app: Reels, Video, Stories, and Lives. The first tweet ever, posted by co-founder @Jack Dorsey read: “just setting up my twttr.”