The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

FEBRUARY 14, 2020

There’s nothing wrong with taking a stand on issues, but make sure your content is positive, not angry or hateful. This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Convince & Convert

APRIL 25, 2014

This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Social Pros Podcast brand communities content strategy integrated marketing social communities social media Social Media Marketing Social Media Tools Social Pros'

Communities 135

Communities B2B How To Forums 135

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done?

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buzz Marketing for Technology

MAY 29, 2013

Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter'

Data 278

Data Tips Aggregator Conversation 278

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. Either on-site, social media, Google or third-party review aggregators. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently.

Conversation 137

Conversation Review Marketing How To 137

Idaconcpts

AUGUST 26, 2010

Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. On August 25, 2010, Social Media Informer launched. Buzz Marketing for Technology.

Social Media 132

Social Media Aggregator Technorati B2B 132

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

Data 141

Data Social Media Sentiment Team 141

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? With each piece of content we create, there is an obvious risk. Agile Marketing Mitigates Risk.

Content 60

Content Marketing Process Energy 60

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

Convince & Convert

JUNE 24, 2014

For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

How To 168

How To B2B Social Networking Apple 168

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical.

Social Media 116

Social Media Sentiment Survey Marketing 116

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Use this knowledge to deliver content with relatable hashtags that resonate with your target audience and speak their language.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

agora pulse

NOVEMBER 10, 2020

With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns. BuzzSumo is a monitoring and research tool that tracks content performance. Social media channels. Pricing: Starts at $99 per month. Brandwatch. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. We also use the report to track the progress of our overarching business goals.

Team 40

Team LinkedIn Report Company 40

Sprout Social

NOVEMBER 26, 2018

At its core, Instagram is a network centered around visual content. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Not unlike Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

Social Media 106

Social Media Marketing URL Hashtag 106

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Webbiquity SMM

JANUARY 24, 2011

6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Buffer Social

JULY 9, 2018

Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. Weekdays for B2B brands and weekends for B2C brands. But I think it’s time we shift our focus away from studies on the best time to post on social media. Or some of the better studies could be useful.).

Study 111

Study Social Media Overview Aggregator 111

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Techipedia: Tamar Weinberg

APRIL 24, 2012

Beyond providing aggregated referral data, tracking services can supply you with a recording of every phone call. Brad Shorr is Director of Content & Social Media for Straight North, a leading Chicago SEO firm. The service provider collects the data and supplies analytics. Are you tracking leads now?

Adwords 155

Adwords How To Module Aggregator 155

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Content & ad campaign optimization.

Analysis 136

Analysis B2B Data Tools 136

Buffer Social

JUNE 13, 2019

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. And with this lowering of the bar comes a welcome to many different types of content. Curology is a good example of a mix of social media content types. Memes included.

Meme 75

Meme Instagram Feed Feedly 75

Sprout Social

MARCH 8, 2019

As video content continues to take over the web, YouTube represents one of the fastest-growing communities online. It’s beneficial to not only know what customers are saying about you but also the fact that folks are creating content on your behalf at all. Educational, tutorial-style content absolutely kills it on YouTube.

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV. Build trust and satisfaction with customer service and support.

Tools 94

Tools Sentiment How To Team 94

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 139

FAQ Content Consultant Social Media 139

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? Just What Do Marketers Do, Anyway?

B2B 190

B2B Strategy Marketing Buy 190

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. Every time you post something new on the platform, LinkedIn alerts your connections and followers.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. All the content shown in each email is clickable. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Creating Engagement in B2B Marketing A recent Cone Inc.’s Kill the white paper!” Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

SEPTEMBER 7, 2010

by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] link] Rosemary O’Neill This one sounds intriguing…I’m always into people with panache.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Marketing 60

Marketing Content eBook Joomla 60