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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Research: B2B Buyers Want Content

Social Marketing Forum

Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.].

Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. The core of this content strategy is the belief that buyers will be driven to do business with you if you provide valuable information to them on an ongoing basis. Stay tuned for my next post on this topic.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution?

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end?

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador. Related articles.

Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. As with written content marketing, simply creating video content is not enough. That’s it.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Have you made Google Plus a part of your marketing strategy yet? If you don’t believe me, just check out the following infographic.

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The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity SMM

The “Off-Site Content” container in the ecosystem model expands upon social PR efforts (media coverage, influencer outreach, bylined articles, and guest posting) to include social content. Brad Shorr , director of content strategy at Straight North, contributed to this post. Develop new ways to improve and scale your current campaign.

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Best Practices in B2B Retargeting

SocialFish

In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. If you’re new to the game, looking for additional opportunities, or would like to revamp your current tactics, follow these best practices for B2B retargeting. Tailor Specific Content.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Businesses and brands can use LinkedIn to share that type of content on their company pages.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. 1. Some B2B companies have a wide focus and target lots of different business segments with their wares. Put One Person in Charge.

B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too  (highlight to tweet). In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Microsoft Stories.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. Multimedia content, including video.

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Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. We think of it as content that looks like an article. Why is that?

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).

How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Go Viral.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity SMM

Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. This infographic below will have you on track to G+ B2B marketing success. Guest post by Dave Landry. This is particularly so in marketing. But it doesnt have to be that way. No sweat!

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2013 B2B Marketing Priorities [Study]

Puzzle Marketer

Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Special thank you to Holly Aker for helping me compile the content in this post.

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Four Ways to Optimize Content for B2B Search

Spin Sucks

Not long after that article, CNET published a story about how Google plans to penalize “over-optimized” sites to make it fair for sites that produce high quality content which may not be optimized for search. The focus of B2B content is to educate potential buyers and inspire them to action. B2B organizations invest in content production primarily for lead generation.

Using YouTube for B2B

SocialFish

The site’s content ranges from official music videos to homemade cat clips, with so much in between. And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. Start uploading today to see what YouTube can do for your B2B efforts. Content Strategy Implementation

Social Media Crisis Management for B2B

SocialFish

The goal of your B2B social media  risk strategy should be to build a relationship with suppliers, customers and even employees. For example, an automotive parts manufacturer can repost industry-related news to their Facebook page and share content posted by car dealerships. Murphy’s Law states that anything that can go wrong will go wrong. Create a Strategy. photo credit ).

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Photo Sharing – Let customers share how they’re using your B2B product with photos. Supplement the photo sharing with discussion threads and other content.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS. 2.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. How they use Instagram: Customer service software vendor Zendesk aims its Instagram content squarely at other businesses by peppering pictures of employees and candid event shots alongside inspirational quotes and thoughts.

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Content Development for B2B Companies

Spin Sucks

Tom DelMonte , senior director of services marketing at SAP, asks, In the B2B space where purchases are done by committee and are in the millions of dollars/euros, what types of ‘content’ do you find works best when trying to engage socially? But content for B2B companies can no longer be ignored. You guys listened so well last week. It’s OK. Thank you!

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

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Get Creative with B2B Marketing in 2015

SocialFish

B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. Most of the people you’re speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. However, when done effectively and with taste, it can be quite useful for B2B.

70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Leads are so important to B2B marketing that research firms study them all the time.

New Research: B2B Video Marketing on the Rise

Convince & Convert

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

Whitepaper: B2B Blogging Trends in 2011

Social Marketing Forum

B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksThe hardest question may well be whether you even want to start one in the first place.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. Creating great content and not spending time coming up with a title that will convert to clicks and leads is all too common. At Aggregage, we see lots of content marketing pieces across a wide variety of industries. However, I’m a techie (Ph.D.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.

Get Content First Format Content Later

Convince & Convert

Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.

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25 Questions I Ask About B2B Content Marketing

Convince & Convert

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. 25 Questions I Ask About B2B Content Marketing. views. items. likes.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering. In most B2B environments, one touch is not enough.

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How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

The B2B world can feel quite stiff sometimes. And They’re just as tired of the B2B business-sounding stiffness as you are. 1. They aren’t what people expect to read on B2B websites, but since they are a part of natural, comfortable speech, they break typical B2B thought patterns and help readers feel like they can relate to you. Image via BigStockPhoto.com.

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