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| Page 1 of 13 | Previous | Next | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Developing A B2B Content Promotional Strategy In 7 Steps We talk a lot about content creation, but content promotion is equally important. Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paperWhen you want to promote your latest eBook, white paper or any other offer, there are several things to consider. | PAUL GILLIN OCTOBER 10, 2012  What Makes a Good B2B Online Video I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? That’s why “content marketing” is now so hot. | | | | | |
| PWB MARKETING BLOG SEPTEMBER 14, 2011  12 Tweetable Statistics Prove B2B Social Media ROCKS Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS. | PWB MARKETING BLOG NOVEMBER 8, 2011  Five FREE B2B Social Media White Papers This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook. | PWB MARKETING BLOG OCTOBER 18, 2011 10 Facebook Tips Every B2B Marketer Should Know Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Provide valuable content that addresses problems your customers have. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Use a variety of content. Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. If not, don’t be discouraged. Be human. | PWB MARKETING BLOG SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website Do you ever wonder why your B2B website isn’t getting more traffic? Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Now that’s quick! Blogs have both. It’s true. | | | | | | | |
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SPIN SUCKS | MONDAY, MARCH 26, 2012  Four Ways to Optimize Content for B2B Search
Not long after that article, CNET published a story about how Google plans to penalize “over-optimized” sites to make it fair for sites that produce high quality content which may not be optimized for search. Because Google is still the top search engine used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action. So, what’s a B2B marketer to do to achieve that healthy balance? MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, AUGUST 19, 2012 Research: B2B Buyers Want Content
Are you looking for proof that content marketing is the way to go in B2B marketing? There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.]. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011  5 Simple SEO Tips To Optimize B2B Video
Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. This does two things. MORE >> -
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010 Measuring ROI on Content Marketing and Creation
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult. MORE >> -
PAUL GILLIN | THURSDAY, MAY 27, 2010 The Power of B2B Communities
Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. Essential Utility Spiceworks represents the best of what B2B communities can accomplish. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Tags: B2B communities socialnetworks MORE >> -
- Content, Stories and the Blurring of B2B and B2C Marketing CONVERSIONATION | TUESDAY, JULY 26, 2011
- Whitepaper: B2B Blogging Trends in 2011 SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 7, 2011
- Why Your B2B Social Media is Failing (And What to Do About It) PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
- Content Curation for People Interested in Content Curation GET SOCIAL PR | FRIDAY, JULY 20, 2012
- B2B Marketing Social Networks for more Business Leads INBLURBS | FRIDAY, JUNE 1, 2012
- B2B Decision Makers are Increasingly Researching in Social Media INBLURBS | WEDNESDAY, JANUARY 25, 2012
- 21 Things to Know When Pricing a B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011
- How to Grow Your B2B Facebook Community WAXING UNLYRICAL | TUESDAY, FEBRUARY 5, 2013
- How to REALLY Increase B2B Blog Traffic PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
- B2B Social Media: How to Leverage Your LinkedIn Profile FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
- Destroying the 7 Myths of B2B Social Media CONVINCE & CONVERT | THURSDAY, OCTOBER 28, 2010
- Secret to a Killer B2B Social Media Program PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011
- Five Ways to Build Trust with B2B Customers SPIN SUCKS | TUESDAY, AUGUST 9, 2011
- Facebook Can Work for B2B Marketers, But You Gotta Know the Rules PAUL GILLIN | THURSDAY, AUGUST 4, 2011
- Content Development for B2B Companies SPIN SUCKS | THURSDAY, JULY 7, 2011
- The Big Content Marketing Fail: How Much Content Do You Need? CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
- Generating B2B Leads on Facebook KOKA SEXTON | WEDNESDAY, NOVEMBER 28, 2012
- Six Surprising B2B Content Marketing Ideas PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- Content Creation? Curation? Focus on Publishing Instead FIREBELLY | WEDNESDAY, AUGUST 8, 2012
- Five Things Bacon Can Teach Us About Content Marketing SPIN SUCKS | MONDAY, AUGUST 27, 2012
- Three Dangerous B2B Social Media Mistakes PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
- 3 Ways to Get Great Content From Your Boring Business VERY OFFICIAL BLOG | SUNDAY, JANUARY 23, 2011
- How B2B Marketers can Embrace Social Media INBLURBS | THURSDAY, DECEMBER 22, 2011
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- How Can SEO Hurt Your B2B Business? PWB MARKETING BLOG | WEDNESDAY, AUGUST 10, 2011
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- B2B Sales Enablement: Using B2B Sales Optimization Dashboards FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 8, 2010
- Using Content to Build Trust in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
- B2B Content Marketing: What is it & How are European Marketers Applying it? SOCIAL MARKETING FORUM | WEDNESDAY, MAY 18, 2011
- Study: Most Effective B2B Social Media Tactics are IT ‘Lite’ SOCIAL MEDIA MARKETING | MONDAY, MARCH 1, 2010
- Great Content Marketing Lessons from SAP SOCIAL MARKETING FORUM | TUESDAY, SEPTEMBER 4, 2012
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012
- 10+ Ways To Use B2B Social Media In Your Business PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- Why Social Media Matters for B2B Vendors WEBBIQUITY SMM | MONDAY, MARCH 28, 2011
- Branded Content Curation Strategy for B2B marketers using Scoop.It DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
- How B2B Marketers Can do Social Media Lead Generation the Smart Way INBLURBS | FRIDAY, MARCH 23, 2012
- Key to Creating B2B Social Content That Engage Audiences PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
- Taxonomy in Content Curation AGGREGAGE BLOG | WEDNESDAY, AUGUST 31, 2011
- 15 Key Facts about Content Curation WRITTENT BLOG | WEDNESDAY, MAY 15, 2013
- True Content Marketing for B2B Needs Bigger Budgets SOSHABLE | TUESDAY, FEBRUARY 12, 2013
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- The 4 C’s of B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
- The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 7, 2011
- Is The White Paper Dead for B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
- 5 Ways B2B Can Learn from B2C Marketers BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
- 9 Indispensable B2B Social Media White Papers SOCIALMEDIAB2B.COM | TUESDAY, NOVEMBER 2, 2010
- What makes great social media content? SMTHREE | FRIDAY, DECEMBER 3, 2010
- 3 things you can learn from effective content marketers: B2B content marketing research SOCIAL EMAIL MARKETING | TUESDAY, OCTOBER 26, 2010
- Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 4, 2010
- Is there NO Difference between B2B and B2C Communication? INBLURBS | THURSDAY, JULY 26, 2012
- Social Media: The New Company Newsletter? [Infographic] PWB MARKETING BLOG | MONDAY, MAY 14, 2012
- Social Media: The New Company Newsletter? [Infographic] PWB MARKETING BLOG | MONDAY, MAY 14, 2012
- Six Steps to Creating Content that Generate Leads SPIN SUCKS | TUESDAY, JUNE 26, 2012
- Creating Engagement in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
- In B2B Marketing: Content is Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 16, 2010
- B2B Marketing needs a stronger Why BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 8, 2010
- B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk WEBBIQUITY SMM | MONDAY, JULY 9, 2012
- Book Review: The B2B Social Media Book WEBBIQUITY SMM | TUESDAY, SEPTEMBER 4, 2012
- Social Media Budget Ratio in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
- The Power of Partnerships in Your Social Media Content Strategy VERY OFFICIAL BLOG | WEDNESDAY, DECEMBER 28, 2011
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C ENGAGE | THURSDAY, NOVEMBER 8, 2012
- Best B2B Marketing and Sales Strategy Guides and Insights of 2011 WEBBIQUITY SMM | TUESDAY, JANUARY 3, 2012
- How To Optimize Your B2B White Papers For Google PWB MARKETING BLOG | THURSDAY, OCTOBER 27, 2011
- 11 B2B Marketing Predictions for 2011 BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
- How B2B Marketers can connect to Small Business Owners INBLURBS | TUESDAY, MAY 8, 2012
- B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel? PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
- PWBlog Now Featured on B2B Marketing Zone PWB MARKETING BLOG | WEDNESDAY, AUGUST 3, 2011
- Shareaholic Becomes a (Top Notch) Content Curator WEBBIQUITY SMM | THURSDAY, NOVEMBER 8, 2012
- 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40% INBLURBS | FRIDAY, MARCH 8, 2013
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- How Are B2B Companies Using Content To Grow Business? PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- B2B Insights – Your Marketing Calendar STEPHEN P SMITH | THURSDAY, AUGUST 23, 2012
- Content Aggregation: The Future of (B2B and Consumer) Media? WEBBIQUITY SMM | TUESDAY, SEPTEMBER 21, 2010
- Social Media Lead flow in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 16, 2010
- 5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales) CONVINCE & CONVERT | WEDNESDAY, JUNE 15, 2011
- Nine B2B Marketing Lessons from College Visits WEBBIQUITY SMM | TUESDAY, JULY 31, 2012
- The History of Disruptive Innovations in B2B Marketing – infographic SOCIAL WAYNE | THURSDAY, JANUARY 12, 2012
- Branded Content Curation for B2B marketers using Scoop.It DIGITAL VOICES | TUESDAY, AUGUST 21, 2012
- The Human Dimension And Definition Of Content SOCIAL MARKETING FORUM | MONDAY, JANUARY 17, 2011
- How to Generate Business through Content Marketing INBLURBS | TUESDAY, AUGUST 21, 2012
- Of Content and Kings SOSHABLE | WEDNESDAY, MAY 18, 2011
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- What B2B Marketers Learned in 2011 and What’s Next SPIN SUCKS | TUESDAY, DECEMBER 20, 2011
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- Tips on Handling Negative Blog Comments SOCIAL MARKETING FORUM | SUNDAY, FEBRUARY 6, 2011
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