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Curation is Not Aggregation

Firebelly

While it’s not as pure and noble as content creation, it’s more than aggregation. Are you a curator or an aggregator? Aggregation is an amassing of content. Just like little kids who collect rocks, grabbing at every rock and pebble they can find, aggregators find any and all pieces of content that relate to their chosen subject.

Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks. Rick Riddle looks at ways to do that.

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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Aggregation.

Customer Experience in the Age of the Aggregator

Simply Measured

It’s 2016, and I’m sad to say that I regularly encounter brands on social media who live and die by their boilerplates, or simply just don’t respond and use their channels as content distribution networks. In the past year, I’ve even stopped going to content creators’ individual websites — I instead go to their Twitter feeds. Loyalty for Your Brand Is Loyalty to Your Content.

A Holiday Guide for the Content Marketer

Spin Sucks

As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.

What’s the law around aggregating news online

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Aggregators: the good ones vs. the looters

www.mondaynote.com

Monday Note Media, Tech & Business Models Skip to content About the authors About the monday # note sidebar_right_box_1 sidebar_right_box_2 sidebar_right_box_3 sidebar_right_box_4 Espace LRM Espace EDJ Le Monde Magazine : l’iPad Le Monde Magazine : Microsoft Research « HP’s Board of Directors: Redemption or More Insanity Ahead? The original content provider gets screwed?

How to Create a Latest Posts Portfolio Page with WP RSS Aggregator

Kikolani

The plugin you will need is WP RSS Aggregator. Once you have added all of your feeds, you will create a new page on your WordPress website and add in the WP RSS Aggregator shortcode where you want your latest posts to be displayed. It helps you drive traffic to the content you create offsite. The Plugin. The result is will be a page like my portfolio page here. link]. link].

Four Content Discovery Tools to Engage

Spin Sucks

Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.

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Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.

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25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. Contently (paid).

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What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort. Apple could create an aggregation site to pull in blog posts and reviews about the product.

Content Strategist vs. Content Analyst

Spin Sucks

It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content. Digesting content shouldn’t be about the next best thing or being first in the conversation limelight on Twitter.

11 Content Marketing Tools To Promote Your Blog

SocialFish

You know how I love posts about content curation tools. —————— Effectively promoting content is often the most challenging variable in the content marketing craze. Making the deal even sweeter is that  Examiner  is now offering to pay content creators $25 just for making it through the application process and being active for a few months.

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How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.

8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out!

Aggregation or Content Hijacking

socialmouths.com

SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait!

How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?  highlight to tweet) And what if you didn’t have to compete for attention because you’re creating content that your audience will love ? And it sucks.

What Agile Content Marketing Means for Your Business

Convince & Convert

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? With each piece of content we create, there is an obvious risk. One third of marketers say it takes more than seven weeks to create a piece of content.

Five models of content curation

SocialFish

I’d love you to tak a look at this post by Rohit Bhargava:   Five Models of Content Curation. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. We like them a lot.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. This evolution has changed life for sales reps as well. B2B Marketing Trends,  Tips and Strategies. by MarketingProfs.

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Review of Content Marketing Measurement Platform Squeeze

Spin Sucks

Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms. It’s not an aggregation of content across the web. I have something new for you to try!

Content Aggregation For Links, Traffic And Buzz

thefuturebuzz.com

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content.

25 Ways to Create Shareable Content

Convince & Convert

It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. 1. The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. 2.

Aggregation and curation: two concepts that explain a lot about digital change

www.idealog.com

Aggregation and curation: two concepts that explain a lot about digital change Posted by Mike Shatzkin on September 21, 2009 at 12:50 pm · Under Authors , Community , General Trade Publishing , New Models , Publishing , Supply-Chain , Vertical Aggregation and curation: two concepts that explain a lot about digital change Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers.

3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Today’s thought leaders cannot be successful without smart sharing of great content published by others. There are many frustrations associated with curating content, but luckily there are powerful solutions out there. This is a common concern amongst thought leaders, since sharing curated content directs users to someone else’s website instead of your own. Let’s get started.

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

www.masternewmedia.org

Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?

On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? Without the short cuts and the corners we cut, we would have never made it…”. That’s not really a short cut. THAT

How to Let Experts Curate Your Content for Free

SocialFish

We all know that we can use content curation to grow our audiences. But finding great content takes time. What we need are curation tools that organize great content that is more likely to go viral by topic. You can’t please everyone, so if one or a few complain, but many comment how much they enjoyed something, share that type of content – but not too much.

Supercharge your content

SocialFish

I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content&#. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. With both of these tools, when you send out a tweet using their respective bookmarklets, you send people to a big landing page with related information.

We Me We – Why the Curation vs Aggregation Discussion is Messy

Aggregage

In Aggregation Is Not Curation – There Is A Big Difference , Tom Foremski provides definitions of curation and aggregation: Curation is a person or persons, engaged in the act of choosing and presenting things related to a specific topic and context. Aggregation is the collection of as many things that can be found related to a topic. Aggregation is just collecting.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Reach out to users and curate user-generated content. But to be able to use this user-generetaed content is even better. The guys at gazeMetrics know this, which is why the tool also allows brands to reach out to the person who posted the photo to ask for permission to repost it on the brand’s own channels as user-generated content. Measure visual brand mentions.

Tips on How PR Pros Can Create Social Media Success

Mindjumpers

This means there can be great value in timing news or relevant content around these popular events in order for them to have an engaged audience to spread the message. Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources.

Aggregation Editorial Social Layers

Aggregage

In the post they describe a new site around climate change: Climate Pulse tracks a wide range of source for information, comment and content about the Copenhagen Climate Change Conference (COP15). It’s different from mere aggregation services because there is an editorial layer and a social layer. The editorial layer allows curators to highlight specific pieces of content.

15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Finding the Right Content Is Tough.

7 Things You Need to Know From My Content Amplification Test

Convince & Convert

This is part of the company’s bigger initiative to play both sides of the content and search game, evidence of which can be found in its purchase of Zagat , among other moves. With Google getting stingier about directing traffic to you , experimenting with other ways to amplify your content and market your marketing  becomes even more of a best practice. Stickiness is a Problem.

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