Sherrilynne Starkie

JANUARY 22, 2019

2 LinkedIn’s new ways to track companies. LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. Photo by Jolanda Flubacher.

Social Networking 150

Social Networking News Aggregator Journal 150

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

Social Media 103

Social Media Team Social Media Management Report 103

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Social-savvy marketers.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Look at your ratings and review data.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

Review 128

Review Brands How To Analysis 128

Hootsuite

JULY 21, 2022

Our ROI is 50%, meaning that our Instagram ads are a worthy use of company time, resources, and money. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. This aggregate number generally ends up in reports. Divide $50 by our total marketing investment of $100.

ROI 113

ROI HootSuite Cost Campaign 113

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

Brands 264

Brands Aggregator Curation Hashtag 264

agora pulse

JANUARY 6, 2021

Review Analytics & Optimize Campaigns. Although you may only prepare social media reports every week or month, reviewing analytics more frequently is important. Even if your upcoming campaigns are under control, I still recommend taking a few minutes each day to review what’s coming up for your company or clients.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

APRIL 12, 2022

Customers visit the About tab to learn more about your company and check your hours. Videos are a fun way to introduce your company and be eye-catching. When 80% of customers expect companies to interact with them on social media, it’s best to lay out customer care tools that they will find helpful. SEO check and verification.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

MAY 9, 2023

The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience. Predictive and prescriptive AI Predictive and prescriptive analytics are already making AI marketing tools essential for marketers. Neutral statements are counted as zero.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Small Business Mavericks

AUGUST 12, 2014

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives. Tracking & Analytics big data customer data customer relations marketing privacy'

Privacy 93

Privacy Aggregator Data Analytics 93

Convince & Convert

MAY 5, 2012

When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company , not answer them. I’d love to see someone with access to more analytics data tackle it.

Metrics 145

Metrics Social Media Posterous Aggregator 145

Sprout Social

MAY 23, 2023

AI analytics and automation tools mine massive amounts of data faster than the speed of social vs. the hours or days this would take manually. According to our 2023 State of Social Media report , 51% of business leaders say they use social media data and insights to inform their company’s business strategy.

Team 135

Team Social Media Management Skills Trends 135

Proactive Report

MAY 16, 2017

However, the study found that precious few companies have realized its full potential. Some leading companies are capitalizing on three forces that have fundamentally changed the way marketing can be done: Access to large quantities of real-time data to inform their campaigns. And it’s not for want of trying.

Marketing 60

Marketing Loyalty Aggregator Skills 60

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. This has implications for several functions within companies: Sales. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Convince & Convert

JUNE 6, 2014

PaulMatson Tweet This One Playbook for All Groupon started as a local company that became global almost overnight , and this is baked right in to the culture. ” Paul structures his team carefully to ensure Groupon is able to engage on a local level as a global company. ” The other is, “Learn analytics.”

Social Media 146

Social Media API Aggregator Team 146

Keyhole.co

MARCH 7, 2022

Here are some awesome social media reporting & analytics tools you can start using. Twitter Analytics. To collect data from your Twitter account, open your Twitter profile and click the three dots on the left: Then, click Analytics. You’ll get the key data on Twitter’s Analytics dashboard. Instagram Analytics.

Report 52

Report Social Media Metrics How To 52

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Getting smarter at social analytics requires three things: 1. A commitment to actually doing something with social analytics data.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Unmetric

OCTOBER 11, 2018

To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. I’m especially delighted with today’s conversation, it’s with Larry Cohen, who’s the SVP of performance analytics at Reprise Digital.

Comparison 100

Comparison Analytics Data Aggregator 100

Sprout Social

JUNE 7, 2023

These are aggregated so you get a holistic sentiment score for your brand and individual topics. 3 Brand experience examples These examples demonstrate how brands can use social listening analytics to truly understand their audience and build thriving brand experiences that support their growth.

Brands 114

Brands Sentiment How To Analysis 114

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Behavior-Based instead of Aggregated Data. Maybe Twitter’s new analytics feature will help? The 4 Modern Metrics Mandates.

Metrics 128

Metrics Postrank Klout Marketing 128

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. That’s not a controversial statement. This vantage point is especially critical in the current economic landscape.

Social Media 116

Social Media Sentiment Survey Marketing 116

Ari Herzog

JUNE 9, 2010

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. Sometimes the website has a privacy policy that tells you this, sometimes it doesn’t.

Privacy 122

Privacy Aggregator Yahoo Advertising 122

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

AUGUST 9, 2019

Public APIs are released by companies like Slack and Shopify in hopes that developers will use them to build on their platforms. The company will share a set of inputs that you can use to achieve certain outputs. Private APIs are used internally at a company. There are Multiple Types of APIs. Businesses are built on APIs.

API 110

API Social Media Banking Software 110

Webbiquity SMM

AUGUST 23, 2011

Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Digging deeper into the Google Analytics results and correcting errors (such as GA sometimes mislabeling search visits as referral traffic) yields a more detailed picture.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Actionly also includes Twitter account management and analytics tools. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

AUGUST 25, 2020

Aggregated analytics allows you to take a deeper dive into metrics and understand what’s working in your Twitter strategy as well. Or, if you work for a university, hospital or other major organization, tag your company in your bio. Whether or not they @mention you, you want to be on top of those conversations around your brand.

Twitter 139

Twitter Badge Authentication Applications 139

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked.

Data 141

Data Social Media Sentiment Team 141

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152