Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Related posts: Study shows social media drives sales. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review'

Trends 276

Trends Survey Study Metrics 276

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Embed List.

Google 170

Google Adwords Case Study Sports 170

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

Koka Sexton

DECEMBER 26, 2022

It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns. It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.”

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sherrilynne Starkie

APRIL 3, 2015

A recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Featured Headline advertising Facebook Marketing video' Related articles.

Video 150

Video Content Facebook Study 150

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. The study was conducted jointly by Goldstein Group Communications and Hearst Business Media.

Engineering 108

Engineering Survey Social Media Marketing 108

ProBlogger

NOVEMBER 7, 2017

One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. Practical, inspirational, case studies? Products : If you’re planning new products you can test out some ideas and price points in your survey.

Survey 31

Survey Communities Insurance Aggregator 31

For Real Social Workers

APRIL 14, 2022

Advertisements encourage us to “spring into it” or to “Spring forward.” The Harris Poll conducted a survey on behalf of The American Psychological Association in March 2022. Over 3000 Americans were surveyed regarding stress and the causes of stress. The survey determined the top sources of stress. Vacation or Retreat.

Survey 105

Survey Energy Privacy Press Release 105

Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major.

Skills 40

Skills Study Applications Analytics 40

Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The following is the conclusion to the survey which in my opinion makes much sense. Facebook, Twitter, Linkedin, blogs etc.

Social Media 277

Social Media Survey Metrics Analytics 277

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. 4 Social Advertising Spend will Diversify. Source: Snapchat. Platform to Watch: Snapchat, TikTok and Linked In.

Trends 182

Trends Social Media Instagram Platform 182

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

Mobile 178

Mobile Video Content Survey 178

Hootsuite

DECEMBER 20, 2019

Between July and September in 2019, Facebook advertising growth rate was 0.4%. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 But, Facebook’s youth advertising audience may be shrinking. The company’s advertising tools show that marketers can now reach 2.6%

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

FEBRUARY 4, 2020

According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat). According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Visual AI is equally critical in sentiment mining, competitor analysis and personalized marketing and advertising tactics.

Sentiment 105

Sentiment Analysis Patterns Price 105

Hootsuite

JULY 11, 2022

Advertisers on SnapChat have the potential to reach 557.1 Of the social platforms studied in our 2022 Digital Report , Reddit users were the most likely to also use Snapchat (on the other side, Snapchat users are most likely to also use Instagram—90% of them do). 39% of Snapchat’s advertising audience is between the ages of 18 and 24.

Marketing 103

Marketing Reddit Advertising Analysis 103

Oktopost

JANUARY 12, 2021

An effective way to hit the preceding touchpoints for a B2B buyer is through compelling case studies that include customer testimonials from B2B professionals in different career verticals. Surveys are a classic method to gather customer feedback, but they need to be used properly. Paid Advertising. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Social Media Strategies Summit

APRIL 22, 2019

One out of every four Facebook Pages now use paid advertising as part of their social media strategy and Facebook accounts for 23% of total U.S. All of these numbers suggest that not only is social advertising around to stay, but competition will only get more intense. digital ad spending.

Trends 143

Trends Social Media Instagram Influencer 143

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. Note, however, that Instagram ads opened to all businesses less than seven months before this study was conducted.

Research 113

Research Social Media Facebook Instagram 113

Techipedia: Tamar Weinberg

APRIL 7, 2014

A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising.

Social Media 111

Social Media Trends Report Survey 111

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. According to a study , small businesses reply more than their larger counterparts. The data backs up this trend as well. Followers are only increasingly caring about what a brand stands for in this day and age.

Trends 184

Trends Organization Social Media Travel 184

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Studies show that customers respond better to user-generated content than overly promotional marketing. A Facebook group essentially becomes free advertising. After all, that’s free advertising. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Twist Image

MAY 2, 2013

You know it''s a reality when traditional advertising agencies are claiming that digital is just another kind of execution when - in reality - they''re watching both their budgets dwindle and the lion''s share of advertising dollars shift in ways the industry hasn''t seen since television became a red-hot medium. In a word: yes.

Marketing 104

Marketing Adwords Survey CPA 104

Hootsuite

OCTOBER 27, 2022

The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. The survey also found: 73% of customers consider experience an important part of their buying decision. 65% of customers say a positive experience is more influential than great advertising.

Conversation 98

Conversation Brands FAQ Survey 98

Hootsuite

JULY 12, 2022

Hungover from too much advertising. Go into your website, your white papers, your product, and your out-of-of-home advertising. They led with this awkwardly-worded pitch: “Intelligent survey software for serious primates of all species.” They define themselves as “a global leader in survey software.” Source: SurveyMonkey.

Brands 114

Brands HootSuite Module Meme 114

The Realtime Report

AUGUST 8, 2019

Many services remain free thanks to advertising. In a recent study, we set out to measure the value regular users placed on 16 of the most widely-used apps, asking respondents what they’d pay if a subscription fee was required. From June 14 to 15, 2019, we surveyed 2,004 consumers through a paid online market research platform.

Research 79

Research Reddit Project Survey 79

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. Audiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

Discount 127

Discount Marketing How To B2B 127

Pixlee

DECEMBER 15, 2020

A study done on Gen Z and Millennials shows that neither generation are huge fans of online grocery shopping. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Surveys of Gen Z members show that 73% are willing to pay more for sustainability. Eco-Friendly.

Trends 67

Trends Retail Marketing Survey 67

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. Users can make money (Kik has its own cryptocurrency called Kin) by taking brand surveys, sharing content or other activities on the platform. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. If your brand is looking to target consumers or businesses – LinkedIn can help advertise toward both and offer more than 200 targeting characteristics.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202