Reddit Publishes New Playbook for Gaming Advertisers
Social Media Today
NOVEMBER 3, 2023
Some new tips from the Reddit ads team.
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Social Media Today
NOVEMBER 3, 2023
Some new tips from the Reddit ads team.
Social Media Today
APRIL 15, 2020
Facebook has published a new guide on the key considerations advertisers need to take into account when measuring campaign performance amid the COVID-19 pandemic.
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Social Media Today
SEPTEMBER 26, 2019
LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools
Jon Loomer
JANUARY 8, 2024
What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.
Social Media Today
AUGUST 2, 2022
The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.
Sherrilynne Starkie
DECEMBER 18, 2017
Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.
Social Media Today
MARCH 8, 2021
Facebook has published a new report which looks at the importance of diversity and inclusion in ad approaches.
Social Media Today
SEPTEMBER 19, 2023
Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.
Social Media Today
OCTOBER 6, 2021
The report highlights the key barriers limiting more inclusion in ads, which is an important discussion that needs to be had.
Social Media Today
MARCH 1, 2022
The guide provides a range of tips and insights to help in planning out your marketing approach around the event.
Social Media Today
JUNE 10, 2020
LinkedIn has published a new guide on the key content and advertising elements that brands should be focused on amid COVID-19.
Social Media Today
MARCH 8, 2021
Snapchat has published a new guide to help advertisers prepare for the upcoming impacts as a result of Apple's iOS 14 update.
Social Media Today
SEPTEMBER 19, 2023
Reddit's "Retail Advertising Handbook" includes a range of valuable tips and pointers.
Jon Loomer
SEPTEMBER 4, 2018
Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. What is the Difference Between a Published Post and an Unpublished Post?
Social Media Today
JUNE 23, 2022
The overview looks at the top-performing companies based on a range of LinkedIn-based data points.
Atom Thought
JANUARY 2, 2013
Hello Friends, In this edition of the ‘Guest Post’ we have Bhavesh Thakor, Publisher of AutoCar -The cult magazine for car lovers across the world among other titles. This article delineates the quandrum and confusion of a print medium that is trying to now also break into the online medium. Bhavesh rightly raises a few.
Social Media Today
MARCH 10, 2019
Marking International Women's Day, The Native Advertising Institute has published its latest listing of the 100 most significant women in native advertising.
Social Media Strategies Summit
SEPTEMBER 12, 2019
Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? This required the buyer to relinquish control to the publisher.
Audiense
MARCH 10, 2020
Many say that advertisers will depend more on publishers as those will have more power as the gatekeepers of audiences. Since Google announced the end of third-party cookies within two years’ time, the sector has begun to react and propose alternative ways to reach audiences.
Social Media Today
AUGUST 27, 2019
Facebook's latest research report looks at the benefits of combining Facebook ads with outdoor promotions.
Social Media Today
JULY 25, 2023
Snap has published its Q2 2023 performance update.
Social Media Today
JULY 25, 2023
Snap has published its Q2 2023 performance update.
The Realtime Report
APRIL 10, 2019
Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.
Jon Loomer
FEBRUARY 14, 2024
The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.
Buzz Marketing for Technology
AUGUST 11, 2010
Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Email this to a friend?
Social Media Today
SEPTEMBER 13, 2022
As data privacy regulations further restrict information access, advertisers need to upgrade their approach.
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0
Twist Image
AUGUST 8, 2014
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising" In short, it felt like native advertising is just simply sponsored content. native advertising. paid advertising. That''s it.
Social Media Today
AUGUST 18, 2021
The guide provides advice, examples and explainers to help advertisers align with key shifts.
Jon Loomer
JANUARY 27, 2024
Your most important skill as an advertiser is that you experiment. When you hit publish, a bit of a buzz runs through you. An effective advertiser can’t always operate within a box of expected best practices. And not only do you experiment, you have a possibly weird passion for it. ” And you test it.
Twist Image
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .
Buzz Marketing for Technology
MAY 4, 2010
I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? Tweet This! Share this on Facebook.
Twist Image
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that''s a lie. Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising.
Adam Sherk
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.
Webbiquity SMM
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement. Content or Native?
Twist Image
DECEMBER 13, 2017
When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. The big difference (or value for brands) is the simplicity of digital insertions (the publishers can drop ads in and out with ease across multiple shows over date and time). advertising. advertising agency. advertising.
Jon Loomer
JULY 28, 2022
To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022. Quick Highlight for Advertisers. Quick Highlight for Advertisers.
Jon Loomer
MARCH 6, 2024
It’s a somewhat complicated question… There’s a fear among advertisers related to making changes to active ads. While this is something that created great anxiety in the past, advertisers can make these changes more easily these days. In some cases, that fear is justified. In others, it’s unwarranted.
Mindjumpers
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Just don’t forget the basics.
Idaconcpts
AUGUST 11, 2012
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. What You Need To Be Successful In Direct Advertising Sales.
Twist Image
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience.
Jon Loomer
AUGUST 12, 2016
New Publisher Tools for 360 Video. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences.
Twist Image
MARCH 22, 2017
Native advertising is big business. Here's what we know about what is driving this growth: Publisher's like native advertising, because it has much a higher dollar value than traditional display advertising. Native advertising format is mobile-first by its nature, making it a better consumer experience.
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