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Free Content Is Killing Media (And Advertising)

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There isn't enough advertising to go around. Everything that Sorrell talks about is true in the traditional advertising and media model. It's our traditional view of advertising that is holding us back. What will truly move marketing, communications, advertising and media forward is rapid innovation (err. media hacking).

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

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The Future Of Display Advertising (It's Bigger Than You Think)

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Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. Will we move away from display advertising to another/better form of online advertising? What's truly missing for display advertising to be more successful? Better technology.

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Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. Logopond: $7,105/M. Ad Units: 7.

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The Marketing Problem Is Simple: There Are Too Many Ads

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The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. As will most brands and publishers.

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Chitika Settles with FTC Over Behavioral Ad Targeting

Bill Hartzer

Chitika has reached a settlement with the FTC (Federal Trade Commission) over online advertising. Chitika offers a search-targeted advertising solution to web publishers. Many web publishers (web site owners) consider Chitika an alternative to the Google AdSense program. Post on Google Buzz. Share this on Reddit.

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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Actually, there are a whole lot of competitors, but it can be difficult to work out which ad networks are genuinely good value and which ones are out to rip publishers off. Minimum Payout: $20 (Paypal).

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