Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Twist Image

SEPTEMBER 8, 2017

One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. We've been seeing this coming for years, but Amazon Echo , Google Home , Apple 's Siri and Microsoft 's Cortana are growing up and taking over. advertising.

Advertising 40

Advertising Industry Wikipedia Strategy 40

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176

Brands Facebook LinkedIn Influencer 176

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

B2B 205

B2B Google Marketing Mobile 205

Ignite Social Media

JUNE 20, 2016

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars. It’s All About the Video, Baby.

LinkedIn 99

LinkedIn Microsoft Social Media API 99

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. Paid advertising on social media was still 4 years away.

Social Media 172

Social Media Advertising Team Hubspot 172

Ignite Social Media

SEPTEMBER 18, 2017

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. While Microsoft will focus on classifying and scoring influencers based on their online activity. LinkedIn Launches Audience Network.

Influencer 89

Influencer Microsoft Guidelines LinkedIn 89

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Fewer than 10% blame advertising or the user experience for not using Facebook.

Survey 148

Survey MySpace Microsoft Social Media 148

The Realtime Report

OCTOBER 6, 2021

Ask yourself questions like why people are keeping up with Microsoft Dynamics 365. This involves marketing the app. If you do not advertise the app, then it will not be as effective. Before launching the app, get a marketing team to get the word out there. That is the only way you will progress career-wise.

Microsoft 91

Microsoft Energy Mobile Industry 91

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Microsoft Stories. Visual Marketing Magic. All afford the opportunity to get a little creative.

B2B 60

B2B Marketing Microsoft Hubspot 60

Twist Image

OCTOBER 15, 2017

A frequent contributor to the Harvard Business Review , she consults and speaks for clients including Google , Microsoft , and the World Bank. advertising podcast. digital marketing. digital marketing agency. digital marketing blog. marketing blog. marketing podcast. advertising podcast.

Microsoft 68

Microsoft Banking Advertising Consultant 68

Convince & Convert

MARCH 16, 2016

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. highlight to tweet).

Tips 60

Tips Marketing Advertising Case Study 60

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. How social media is like the seventh grade by Training Marketer. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform.

iPhone 218

iPhone Brands Apple Microsoft 218

Twist Image

JUNE 17, 2018

It was the early 2000s and viral marketing was just getting started. Jonah went onto to create other viral campaigns for Greenpeace , Human Rights Campaigns and the ACLU , as well as consumer brands like Microsoft and Patagonia. advertising. advertising agency. advertising podcast. cause marketing.

Microsoft 51

Microsoft Cause marketing Advertising Campaign 51

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Avira, AVG and Microsoft Security Essentials. Windows Security.

Privacy 162

Privacy Activities Microsoft How To 162

Jason Yormark

MARCH 18, 2011

It will be my return to a show I attended quite often during my tenure at Microsoft Advertising. Joining me will be panel moderator Greg Jarboe, President of SEO-PR and Jeffrey Harmon, Chief Marketing Officer for Orabrush. The New Gig: VP of Marketing & Social Media @ Strategies 360.

Engineering 190

Engineering Strategy Microsoft Meeting 190

Firebelly

JULY 16, 2012

Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.

Yammer 183

Yammer Social Media Social Enterprise Microsoft 183

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. 1 to 3 years of PPC / SEM online marketing experience. Strong organizational skills a must.

Engineering 102

Engineering Automotive Marketing Insurance 102

Jason Yormark

MAY 19, 2016

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. The content and opinions expressed below are that of Jason Yormark.

Small Business 100

Small Business Adwords Paid Search Cost 100

Twist Image

JANUARY 24, 2017

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. advertising agency. advertising spend.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Bill Hartzer

MARCH 25, 2015

I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. The ideal candidate will have the following skills: – Two years of marketing, social media, and internet marketing experience. Search Engine Marketing Jobs'

Engineering 60

Engineering Social Media Marketing Microsoft 60

Twist Image

MAY 29, 2018

Peter has advised leaders from companies like Apple , Microsoft , Hyundai , IBM and Pfizer. advertising agency. advertising podcast. digital marketing. digital marketing agency. digital marketing blog. digital marketing podcast. marketing agency. marketing blog. marketing podcast.

Microsoft 40

Microsoft Apple Advertising Groups 40

Twist Image

MAY 27, 2018

Peter has advised leaders from companies like Apple , Microsoft , Hyundai , IBM and Pfizer. advertising agency. advertising podcast. digital marketing. digital marketing agency. digital marketing blog. digital marketing podcast. marketing agency. marketing blog. marketing podcast.

Microsoft 40

Microsoft Apple Advertising Groups 40

Ignite Social Media

AUGUST 16, 2018

This week, the ad unit debuted to all advertisers on the platform. In their release, Pinterest advised on best practices for Promoted Video at max width to help brands and businesses get the most out of their advertising dollars. Advertisers have the option to produce videos in either a 1:1 or 16:9 aspect ratio. Stick To Mobile.

Video 79

Video Real Estate How To Mobile 79

Twist Image

JULY 29, 2018

Allen Gannett is the founder and CEO of TrackMaven , a marketing insights platform whose clients have included Microsoft , Marriott , Saks Fifth Avenue , GE and more. advertising podcast. digital marketing. digital marketing blog. digital marketing podcast. marketing blog. marketing insights.

Microsoft 40

Microsoft Startup Advertising Process 40

Twist Image

JUNE 19, 2014

The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The biggest threat to online advertising is treating it (or hoping it acts) like traditional advertising. Dating is a lot like advertising. They''re trapped.

Microsoft 80

Microsoft Advertising Data Comparison 80

Twist Image

FEBRUARY 1, 2013

That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had).

Apple 107

Apple Microsoft iPhone Loyalty 107

Laurel Papworth

SEPTEMBER 4, 2014

Using trolling as a marketing campaign on social media. Advertising used to be so polite. Cup from Microsoft. Brand Hate The Other Guy – Microsoft vs Google. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google. Microsoft doesn’t. And unusual.

Social Media 110

Social Media Microsoft Apple Banking 110

Buzz Marketing for Technology

JANUARY 28, 2009

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Tags: Sincere Marketing. and Asian companies.

Web 2.0 100

Web 2.0 Microsoft Marketing Journal 100

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 7 Microsoft Customers Share Their Journey with Gaming. Gaming gets a bad reputation, but Microsoft used the video above to shift that perspective.

Class 100

Class LinkedIn Brands Microsoft 100

Twist Image

NOVEMBER 6, 2017

Microsoft acquired LinkedIn a while back for a staggering $26+ billion. This past week, Microsoft announced that LinkedIn is now integrated into Outlook.com. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. digital marketing. marketing blog.

iPhone 51

iPhone Microsoft Apple LinkedIn 51

Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. It reminds me of the halcyon days of first Microsoft’s dominance and then Google’s. What does that mean?

Company 183

Company Social Media Microsoft Web 2.0 183

Twist Image

FEBRUARY 23, 2012

yesterday (see: Fear And Loathing In Advertising ). According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. Stepping back further, six years ago it controlled 90% of the market.

comScore 104

comScore Microsoft Mobile Blogger 104

Buffer Social

OCTOBER 2, 2023

LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. Reddit Reddit has removed the opt-out option for ad personalization based on user activity, signifying a move towards a more targeted advertising model.

News 80

News Report Social Media Instagram 80

Twist Image

NOVEMBER 1, 2011

The primary way that media channels are not only funded but benchmarked for success is the media and advertising that it attracts. According to a ZenithOptimedia press release on October 3, 2011, worldwide digital advertising accounted for about $64.03B. advertising landscape. advertising network. digital advertising.

Company 100

Company Yahoo Microsoft Flickr 100