Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

Quantcast 188

Quantcast Data comScore Microblogging 188

Sprout Social

AUGUST 18, 2022

People no longer just Google things they want to buy. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? This guide will cover: Twitter ecommerce features you need to know.

Twitter 113

Twitter How To Travel Hosting 113

Convince & Convert

NOVEMBER 10, 2010

Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by 2002 PPC had evolved into the major industry we know today. Early reports on Twitter’s ad model are glowing. “80%

Advertising 117

Advertising Twitter CoTweet CoTweet 117

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data. Data equals relevance, and relevance equals success.

Data 159

Data Vimeo Badge Hubspot 159

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. What Is Social Media Data? How Does Social Media Data Work?

Data 102

Data Social Media How To ROI 102

Sherrilynne Starkie

DECEMBER 6, 2017

They pull actionable insights from data, they experiment and are always innovating. They need to have SEO expertise and digital advertising know-how. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. HubSpot and Hootsuite both offer certification too.

Skills 179

Skills Adwords Hubspot HootSuite 179

Josh S Peters

MAY 24, 2012

The Twitter Analytics we were promised. I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late , that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered. As it is, it feels like Twitter’s hiding something.

Analytics 150

Analytics Twitter Data Social Networking 150

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. – About the data. – Your thoughts + downloadable data & charts. Contents: – Key takeaways.

Report 111

Report Data Social Media Research 111

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167

Google Adwords Marketing YouTube 167

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter'

News 173

News Adsense Social Media Facebook 173

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 131

Reputation Tools Brands How To 131

Convince & Convert

DECEMBER 18, 2013

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Example 3: Turning to Search Data.

Twitter 133

Twitter Handbook Yahoo Advertising 133

Kikolani

MARCH 13, 2011

If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. Let’s face it – in the last major Google update, it slammed the rankings of sites with PageRank as high as 7, 8, and 9.

Research 153

Research Advertising Postrank Klout 153

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

Advertising 50

Advertising Authentication Meme Film 50

Twist Image

SEPTEMBER 26, 2012

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau.

Advertising 96

Advertising CPM Adwords Affiliate marketing 96

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. And have you checked out Facebook’s Paper yet?

Foursquare 150

Foursquare News Social Media Twitter 150

MegaBytee

MAY 21, 2021

For example, CJ Advertising just serves individual injury law offices across the United States. Facebook and Twitter are both astounding online social handles for offline communities. Customer data can build up a strong relationship with the customers. Recollect the tattoo parlor above? 4 Provide a Mighty offer or guarantee.

Strategy 105

Strategy Google Issues Organization 105

Bill Hartzer

MARCH 10, 2014

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site. Reputation Management on Google+.

Google 135

Google Real Estate SEO Social Networking 135

Atom Thought

FEBRUARY 18, 2010

Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. But before we delve further on the above questions, let’s understand that Google already has an orkut and a wave and yet it launched Buzz (despite it’s partnership with Twitter). respectively. respectively.

Google 157

Google Flickr Yahoo Microsoft 157

Twist Image

MARCH 28, 2011

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. Facebook and Twitter have been struggling with new advertising models.

Advertising 107

Advertising Adwords Journal Google 107

The Realtime Report

DECEMBER 2, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD).

News 156

News Foursquare Features Social Media 156

Kikolani

MARCH 1, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Beginner’s Guide to Google AdSense for Publishers – While you won’t find many mind-blowing, “Increase Your AdSense CPC in Minutes!” Also, be sure to follow him on Twitter @jasonphines or Google+ !

Mashup 141

Mashup Resources Google Adsense 141

Ignite Social Media

MARCH 2, 2021

For years, new networks like Plurk, Jaiku, Google Wave and others came and went. Near the end of 2020, a Chinese startup leaked 400 GB of scraped data from Facebook, Instagram and LinkedIn. CloutHub launched in 2018 as an alternative to major social media networks like Facebook and Twitter. TikTok was just released in 2016.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Sprout Social

SEPTEMBER 2, 2022

In fact, 40% of brands use social data for competitive insight. Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. According to the Sprout Social Index™, sales strategy and product development are the number one uses of social media data.

Training 118

Training Course Resources Social Media 118

Ari Herzog

JANUARY 9, 2011

Performing a Google search for a local restaurant, their website is the first result. If they do, why are they advertising events forthcoming in January when it already is January? The data between the two should also correlate. Something to think about. -- You just read Do Your Website and Facebook Data Match?

Data 127

Data Facebook Eventful Advertising 127

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.

Social Networking 127

Social Networking Privacy API Apple 127

Devumi

FEBRUARY 18, 2015

If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. How you can make a bit of sense of all this is through social media data analysis. I personally use Google Docs.

Analysis 60

Analysis Data Social Media How To 60

Webbiquity SMM

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. This has opened up new possibilities for brands looking to harness the power of social media advertising. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. Connect with Twitter.

B2B 217

B2B Brands LinkedIn Influencer 217

Kikolani

DECEMBER 6, 2011

What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Here are just a few examples of the areas from which you might be getting conflicting data and the reasons why. The following should convince you to at least give Google+ pages a try.

Analytics 118

Analytics Research Real Estate Google 118

Twist Image

MAY 15, 2016

He's got a big brain, and he's always thinking about marketing, advertising and brands. In a world of big data and analytics, Martin's latest book is, Small Data - The Tiny Clues That Uncover Huge Trends , and it bucks the system with his global perspective and pioneering research. small data. small data.

Data 40

Data Journal Advertising Analytics 40

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Waxing UnLyrical

AUGUST 31, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. You should.

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! Think Google Analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. ABC joins other U.S.

News 164

News Social Media Facebook LinkedIn 164

Hootsuite

MAY 3, 2021

And they work with Google Analytics. They provide precise data about conversion and traffic sources. They’re required by Google Analytics.). Examples: facebook, twitter, blog, newsletter, etc. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder.

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Sample Code Social Media HootSuite URL 145