Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.
Two Ways To Advertise On Twitter
Small Business Mavericks
APRIL 30, 2013
Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Promoted Accounts – The other way to reach targeted followers on Twitter is to promote your account through the “Who To Follow” list on Twitter’s sidebar. Online advertising has changed a lot over the years.
Twitter Advertising Review: Not Ready For Primetime
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience. And Twitter needs A LOT more time.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
Is Advertising The Future Of Twitter?
AUGUST 4, 2011
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me extremely nervous. Because as Twitter adds and tinkers with advertising, what they may not be considering is that the people who are engaged with Twitter are now grappling with advertising (especially if it starts to clutter their streams). Is advertising bad? How will Twitter know what is cool?
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. google.
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! Geoff Livingston on Google+.
Who Wins in the New Partnership of Twitter and Google
Convince & Convert
FEBRUARY 25, 2015
Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. So for the last four years or so you cannot find tweets inside Google search results, at least not in real time. When you’re looking for something that isn’t necessarily particularly timely, yeah, you’ll look in Google. In Montana.)
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Revenue is derived from a wide array of advertising properties, including search, YouTube, ads in products like Gmail, and the far reaching AdWords network.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. This made me wonder what in heaven’s name are lawyers and law firms supposed to do when it comes to Twitter?
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . Google got wise and implemented a series of algorithm changes to not only combat these “black hat” tactics, but also to improve the search engine’s performance by thinking about how and why people search. Timeline of key Google algorithm changes. Really, really good.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Promoted Trends are visible to all Twitter users. Promoting
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Post on Google Buzz. based).
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Yes, you need to have Twitter and Facebook and (now) Google+. Or for an emergency such as Twitter or Facebook dying.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Does Google Deserve More Credit?
OCTOBER 30, 2012
Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. Google+.
Native Advertising And The Trouble It Will Cause
SEPTEMBER 26, 2012
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau. There's no need to rehash the trouble with banner advertising. Do yourself a favor and don't even bother to look at what the average clickthrough rate is on this type of advertising. Enter native advertising. Enter "native advertising."
Will Geo-Targeting Jump Start Twitter Advertising
Convince & Convert
MAY 11, 2011
When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more proven digital tactics. Today, Facebook is the primary purveyor of social advertising for small business. billion in advertising revenue. To date, Twitter hasn’t been a meaningful advertising option for any but the biggest brands, as the “Promoted Trends fees typically run $100,000 to $120,000 per day. Of that, $1.12
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend. advertising.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. They’re the biggest (open) blog advertising network that I’m aware of, though in recent years they have featured more and more sites which aren’t blogs. Here’s another random post title of theirs that I put into Google.
14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.
Some Google Changes and Google Plus Tips
FEBRUARY 28, 2012
I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. Chobani was not on the first page, and Pepsi’s Twitter link actually trumped Facebook.
What Could Kill Google and Facebook
JULY 18, 2012
potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Twitter. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn. You can’t even find anyone working in the place. Twice.
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. You shouldn’t have relied solely on Google for your traffic and revenue”. Google Search Engines
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Infographic] Next post: Who’s Using Twitter in the U.S.?
Amazon Plus Advertising Equals A Danger To Google
AUGUST 25, 2014
This week we discussed: Amazon is going to become a media and advertising beast. They are about to launch a new advertising platform. Watch out Google. and Google eat itself? Google is planning to offer accounts to kids under 13. What doesn''t Google or Amazon know about us? Google Maps is tracking you. Did you know that Twitter is putting content into your feed whether you asked for it, followed the individual, or not ? google. google maps. twitter. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
Super Bowl Advertising With Joseph Jaffe
FEBRUARY 8, 2015
long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. In this episode, we discuss the Super Bowl of advertising. google. super bowl advertising. twitter. Tags: advertising podcast. Episode #448 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. and his latest business venture is, Evol8tion. audio.
Google: The search party is not over
AUGUST 20, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask? Digg this!
Ad Blocking And The Future of Advertising with Seth Godin
OCTOBER 18, 2015
As I was writing my own perspective to publish here, on this blog, I realized that it might be more interesting to discuss the impact ad blocking, the future of advertising and what this all means to brands and marketers with Seth. advertising awards. advertising podcast. google. twitter. adblocking advertisingawards advertisingpodcast apple audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google itunes jwalterthompson marketingblog marketingpodcast mirum mirumagency sethgodin sethgodinblog twitter wpp
Google Plus Expands Reach to Include 13 and Above Teen Market
JANUARY 30, 2012
Google originally rolled out its Google Plus service only to those with ages 18 and above. Apparently, this new development is part of Google’s overall rollout plan for their Google Plus; this being the third or fourth installment in a series and with each rollout followed by some announcement of their membership figures. New Security Enhancements for Google Plus.
Is Google Breeding An Army Of "Glassholes"?
APRIL 30, 2013
The Post PC world will not be kind to advertising as we have known it. Train of thought #1 : Screens everywhere means advertising everywhere. All advertising is highly personalized and customized to match our experiences, wants, desires and more. From Nike FuelBand to Jawbone ''s Up and the pending public launch of Google ''s Project Glass and whatever Apple has up their sleeves for their own wearable technology , it is becoming increasingly obvious that our connected computers will be more a "part of us" than ever before. future of advertising.
4 Reasons Google Bought Wildfire
Convince & Convert
JULY 31, 2012
Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Even though Wildfire had been courted for weeks by multiple suitors, most observers – including me didn’t view Google as a potential acquirer. Reasons Google Bought Wildfire. 1. wrote a whole piece on that called “ Why Google Has the Hammer to Make Us Use Plus ” if you’re interested. 2. Google and Facebook aren’t exactly pals.